EMAIL DETAILS

Although this type of "Service" is something we could maybe should do with
the Fund Advisory clients - very clear and discreet and then we model out
what "staff" is needed to support delivering each month against each client
and who we have today that can deliver and if there are any gaps that we may
need to fill with new hires or contractors.


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Neil Callahan

Rosemont Seneca

401 Greenwich Street, Suite 400 | New York NY 10013 | 212-933-9965 |
212-796-4037

1010 Wisconsin Avenue, Suite 705 | Washington DC 20007 | 202-333-1880

917-945-9516 (mobile)

866-749-8879 (fax)


From: Neil Callahan [mailto:ncallahan@rosemontseneca.com]
Sent: Tuesday, September 14, 2010 11:28 AM
To: 'tab@ips.edu'; 'Michael Andrews'; 'Curt Hastings'; 'Rob Mitchell';
'ronnie@ips.edu'; 'Devon Archer'; 'Eric Schwerin'; 'Hunter Biden'; 'Chris
Heinz'
Subject: Competitor sample contract


Hi team:


Attached is an actual live competitor contract. Take a look.


Their approach is a "wide & shallow" one and they are asking for short
money - similar to a software company: their goal is to keep you mildly
dissatisfied - and because it's not a lot of money a year and someone gets
some value out of it somewhere in your company - you renew your subscription
each year.


To model out Eurasia and assume that this contract represents an "average"
client:


- $72k annual revenue = 1 client

- $5m annual revenue = 70 clients

- $100m annual revenues = 1,400 clients


Their model assumes having scores of "analysts" on staff and/or on contract
to meet the needs of potentially 1,000 or so clients.


And a commercial content delivery product/technology that is easy to build,
but a lot of work to maintain and support clients (i.e., I forgot my
password, I can't find my report, etc.)


So a fairly robust operation is needed to support such a "retail" offering.
Not a bad business, but one with many moving parts and lot's and lot's of
client service.


Best,


Neil


----------------------------------------------------------------------------
--------------

Neil Callahan

Rosemont Seneca

401 Greenwich Street, Suite 400 | New York NY 10013 | 212-933-9965 |
212-796-4037

1010 Wisconsin Avenue, Suite 705 | Washington DC 20007 | 202-333-1880

917-945-9516 (mobile)

866-749-8879 (fax)