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Fwd: the economic value of decency - Kindness can be the hardest word - Tom peters
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2010-08-26 00:00:28
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See - nice guys don't always finish last! ---------- Forwarded message ---------- From: Michael Andrews <mandrews@ips.edu> Date: Wed, Aug 25, 2010 at 12:02 PM Subject: Re: the economic value of decency - Kindness can be the hardest word - Tom peters To: Neil Callahan <ncallahan@rosemontseneca.com> Are you still in Washington? Do you have time to talk on the phone briefly? What I like about Rosemont Senaeca is that I sense tthe leadership and the firm has internalized the message in this article. Michael On Aug 25, 2010, at 11:58 AM, Neil Callahan wrote: Thanks, this is great. On Wed, Aug 25, 2010 at 11:35 AM, Michael Andrews <mandrews@ips.edu> wrote: > I have attached the article by Tom Peters I mentioned yesterday. > > > Kindness can be the hardest word > By Tom Peters > Published: August 23 2010 19:48 | Last updated: August 23 2010 19:48 > > In 1903, King Edward VII journeyed to Paris. Crowds lining the streets on > his arrival made clear that he was not welcome. But he maintained an > imperturbable demeanour during the ride to the Elysée palace and for the > duration of his 96-hour visit. In *The Guns of August*, Barbara Tuchman > reports that the king charmed the French without let-up. “Everywhere he made > gracious and tactful speeches about his friendship and admiration for the > French, their ‘glorious traditions’, their ‘beautiful city’, his ‘sincere > pleasure’ in his visit, his belief that old misunderstandings are ‘happily > over and forgotten’” – and all in perfect French. > > When the king left Paris, the crowds this time shouted: “*Vive notre roi!*” > Hard work remained but, less than a year later, the *entente cordiale *was > signed between France and Britain – and the history of the world was > reshaped. > EDITOR’S CHOICE > Robert Sutton: Separating the best CEOs from the dolts<http://www.ft.com/cms/s/0/7f05eeca-a95f-11df-a6f2-00144feabdc0.html> - > Aug-16 > Octavius Black: ‘I don’t have time to think’<http://www.ft.com/cms/s/0/752af806-a3eb-11df-9e3a-00144feabdc0.html> - > Aug-09 > > In the same city, 126 years earlier, another charmer had his way with the > French. Representing a budding American nation that was out of money, > without allies and marching backwards, Benjamin Franklin alighted in Paris > or, rather, the salons of Paris. He charmed the ladies and became a > favourite of the court. Courtesy of a modest American victory against the > British at Saratoga and Franklin’s tireless charm offensive, the French > became an ally – and the history of the world was changed. > > I have amassed a collection of hundreds of such tales, which became the > impetus for my most recent book, *The Little BIG Things*. > > In the process of writing a book, there is nothing more difficult than > choosing an epigraph – a dozen words that encapsulate one’s work. In this, > my 16th book, I was for the first time satisfied thanks to Henry Clay, the > 19th-century American statesman: “Courtesies of a small and trivial > character are the ones which strike deepest in the grateful and appreciating > heart.” (The runner up, from David Ogilvy, the father of modern advertising: > “We don’t take people to the elevator – we take them down to the street.”) > > > For good or ill, I am rather widely considered to be a fiery orator. And > perhaps, now past 65, I’ve gone soft. But I don’t think so. If good business > is built on great people and superb relationships – and it is in 2010 as it > was in 1910 and, doubtless, 1710 and 1810 – then it is built on a bedrock of > decency, thoughtfulness, empathetic listening and murmurs of appreciation. > Indeed, it is built on Clay’s “courtesies” and Ogilvy’s willingness to > escort clients to their car at street level in Manhattan. > > This is, in fact, an old theme for me. The signature of my first book, *In > Search of Excellence* (written with Bob Waterman), was a six-word phrase: > “Hard is soft. Soft is hard.” As Bob and I examined the problems besetting > US corporations circa 1980, we believed they and their advisers had got > things backwards. We said that in the end it was the supposedly “hard > numbers”, so readily manipulable as we have seen of late, and the “plans”, > that are so often flights of fantasy, that were soft. And the true “hard > stuff” was what the business schools and their ilk undervalued as soft: > people issues, character and the quality of relationships inside and beyond > the organisation’s walls. > > Thinking about all this led me to the softest word of all – and the word > with perhaps the most lasting impact in dealings among humans: kindness. The > novelist Henry James said: “Three things in human life are important. The > first is to be kind. The second is to be kind. And the third is to be kind.” > My observation: Kind works! And pays off! > > In the tradition of my “hard” engineering background, I put forth an > equation, facetiously labelled “all you need to know”, on a PowerPoint > slide: K = R = P (Kindness = Repeat business = Profit). > > As to the “R” and “P”, the evidence is clear: profitability, whether at the > corner shop or a global company such as Boeing, is directly related to > repeat business. As to the kindness connection, I offer as evidence the > tales of King Edward VII’s magical 96 hours, Benjamin Franklin, and a host > of others, from George Washington to Nelson Mandela. The power of my > collection is the indubitable link between small courtesies and > earth-shattering events. > > If people and relationships are the *sine qua non* of enterprise success, > and I flatly assert that they are, then decency, thoughtfulness and the > likes of attentive listening should know no peers in the management canon. > > I will stake my professional reputation on it; “soft” is indeed “hard”, and > Kindness = Repeat business = Profit. > > Then. Now. Tomorrow. > > www.tompeters.com > > *The writer is the author, most recently, of ‘The Little BIG Things’* > > > -- Neil Callahan Rosemont Seneca Partners 917-945-9516 -- Neil Callahan Rosemont Seneca Partners 917-945-951
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