EMAIL DETAILS

Thank you for the opportunity to review and comment. I’m very impressed with how last week’s discussion was so succinctly expressed in the slide deck - well done! Here are just a few comments from my review of this material.

I agree with Patty’s comment regarding “communities most affected (foster care, rural, low-income)” (Slide 3 & 7). As child sexual abuse doesn’t align itself along socio-economic status, we don’t want to inadvertently leave members of the public thinking this is a problem that doesn’t happen in his/her social sphere.

For Tier 1 (Slide 6), you may wish to consider including both NAAG and the National District Attorneys Association as partners who could be helpful with legislative advocacy. Tier 3 (Slide 8) has rather disparate audiences which would require widely different messaging.

To Josh’s point of possibly rearranging audiences, it might be helpful to consider grouping (“tiering”) the audiences based on the type of key message you want them to hear. For instance, some groups need general awareness of the issue to properly drive policy (AG’s, members of Congress), others need to know the key signs of child sexual abuse and how to respond (parents, educators, local community groups, faith-based community groups). Other audiences need messaging on how to “harden the target” (healthcare providers, corporate security units, youth-serving athletic associations). By grouping audiences by defined core messages, it may be easier to design a laser-focus communication plan.

Key Message #1 (slide 9) clearly describes the mission of the Foundation with a specific call to action. The use of metrics to demonstrate success is important for momentum and buy-in. This slide suggests working toward increasing the number of states that “enact meaningful legislation”. The Beau Biden Foundation may wish to examine the legislative achievements in Delaware and identify specific states who might benefit from your lessons learned. This would allow you, at this early stage, to begin forging relationships with key stakeholders in those states who will work with you for legislative improvements.

Thanks again for allowing NCMEC to be a part of this conversation. We’re very excited about the possibilities ahead.

Michelle


Michelle C. DeLaune
Senior Vice President, Chief Operating Officer
National Center for Missing & Exploited Children
703-837-6310
mdelaune@ncmec.org


From: Hoopes, Robert VOXGLOBAL [mailto:rhoopes@voxglobal.com]
Sent: Friday, February 26, 2016 4:29 PM
To: Christopher Putala <cputala@putalastrategies.com>; Lyndon Haviland <lyndon@sent.com>; Michelle DeLaune <MDeLaune@NCMEC.ORG>; Patty Dailey Lewis <patty@beaubidenfoundation.org>; Valerie Biden Owens <hurricane5155@gmail.com>; Joan Mayer <jmayer@rosemontseneca.com>; Hunter Biden <hbiden@rosemontseneca.com>; Anthony Bernal <anthonyrbernal@gmail.com>; Joshua Alcorn <jmalcorn@me.com>; sheilanix@sbcglobal.net
Cc: Abensour, Jessica VOXGLOBAL <jabensour@voxglobal.com>; Marker, Michael VOXGLOBAL <mmarker@voxglobal.com>; Nelson, Nicole VOXGLOBAL <NNelson@voxglobal.com>
Subject: Beau Biden Foundation Messgae Summit

All:

It was great to be together this week and talk in such detail about the Beau Biden Foundation and our efforts going forward. We had a thoughtful and lively discussion and everyone’s participation is greatly appreciated. We have a lot of great content for our work going forward.

Attached for your collective review and feedback is the DRAFT of the Message Summit, including the S.W.O.T. Analysis, Key Audiences and Draft Messages and proof points. We have also included a timeline for the next 30 days to get to the final draft of the communications plan for the balance of this calendar year.

Please send us your feedback in tracked form. We are hoping we can get all comments by the end of next week, March 4th.

If you have questions or thoughts please feel free to email or give us a ring.

Best,

Robert


Robert Hoopes | President
VOX Global

t | 202.772.6969
c | 202.321.3320
w | www.voxglobal.com<http://www.voxglobal.com/>
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