EMAIL DETAILS

Hunter - I can reach out and set up a call, is that okay with you?


Neil Callahan

Rosemont Seneca Partners

401 Greenwich Street, Suite 400

New York, New York 10013

212-796-4037 (o)

917-945-9516 (m)

866-749-8879 (f)


From: John DeLoche [mailto:john@bluebird-capital.com]
Sent: Thursday, July 21, 2011 1:39 PM
To: Neil; Hunter Biden
Subject: Re: tru.ly intro


Hunter and Neil,

This is a space I know quite well; one of my friends is Chris Babel, the CEO
of TRUSTe and formerly SVP at VeriSign. I would be interested in learning
more and seeing if this opportunity has legs.

Can we set up an call with them?

Best,

John


John DeLoche
Managing Director
Bluebird Capital LLC
415 793 7070 direct
415 373 3878 fax
220 Montgomery Street, #1614
San Francisco, CA 94104
www.bluebird-capital.com


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On 7/19/11 2:51 PM, "Neil" <ncallahan@rosemontseneca.com> wrote:

Take a look - just in from Hunter.


Neil Callahan
Rosemont Seneca Partners
401 Greenwich Street, Suite 400
New York, New York 10013
212-796-4037 (o)
917-945-9516 (m)
866-749-8879 (f)


From: Hunter Biden [mailto:hbiden@rosemontseneca.com]
Sent: Tuesday, July 19, 2011 5:32 PM
To: Neil Callahan
Subject: Fwd: tru.ly intro


Take a look share with John.

R. Hunter Biden

Rosemont Seneca Partners

202-333-1880


Begin forwarded message:


From: David Gordon <david@tru.ly>
Date: July 19, 2011 10:42:02 AM EDT
To: Hunter Biden <hbiden@rosemontseneca.com>
Cc: Timothy Egan <timothyegan@comcast.net>
Subject: tru.ly <http://tru.ly> intro

Hunter,


I hope this email finds you well. I was speaking with Tim Egan and we both
thought it was appropriate to reach back out to you regarding a new venture
called tru.ly <http://tru.ly> . Just to fill you in on the WeGov front, the
company has been moving ahead and generating revenue through its B2B hosting
services, essentially hosting sites, bulk email, CRM and our advocacy tools,
its a cash cow business and we are currently exploring the sale of the
company, which includes the B2C platform, which you were pitched on some
time ago.


I made the decision ten months ago with the support of our DC based
verification partner to start tru.ly <http://tru.ly> . Tru.ly
<http://Tru.ly> , which launched in February, provides individuals in over
130 countries a credential based on government issued data. Users can use
this credential to prove their identity on a peer to peer basis, user to
site or offline in the real world via biometric technology as well as QR and
NFC. Short term we provide services such as e-commerce protection, age
verification and social media verification. Long term, as we see credit
cards go to the mobile device, tru.ly <http://tru.ly> is building the
foundation for verified electronic identification. As you may know there has
been alot of movement in this space from within the government, we are
currently part of the conversation with the new NSTIC (National Security for
Trusted Identity in Cyberspace) which is under DOC.


We have completed a seed round and we have now begun to raise our series A.
As it turns out our data provider has hired an M/A firm to sell, we have
made an offer to buy and are currently negotiating. This would give us a
database of over 2 Billion, government issued records and a cash flow
positive book of business. I would love to make sometime to catch up and
tell you more about what we are doing. Attached, is a deck on tru.ly
<http://tru.ly> , if interesting we can dive into the acquisition.


Best,


David


David Gordon

Founder & CEO

tru.ly <http://tru.ly> , Inc


http://tru.ly/David

Twitter: @trulyverified