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I am now convinced this Trump candidacy is some intricate performance art
piece that will one day be revealed to be a huge farce.

Eric D. Schwerin
eschwerin@rosemontseneca.com

Sent from my iPhone

On Jul 15, 2016, at 6:17 PM, Alexander S. Mackler <smacklera@gmail.com>
wrote:

This is awesome

"I think that it's very clear that Trump is the dominant partner in this
relationship," Highsmith said between chuckles.


ASM

On Jul 15, 2016, at 4:57 PM, Eric Schwerin <eschwerin@rosemontseneca.com>
wrote:


https://www.yahoo.com/news/trump-pence-logo-gives-people-giggles-185338727--election.html?ref=gs

New Trump-Pence logo gives some people the giggles
<0543eaa087834ebfaa3bbe585a7b5168.jpg>

PROVIDENCE, R.I. (AP) — Presumptive Republican presidential nominee Donald
Trump revealed a new campaign logo that's giving some people the giggles.

The logo was released Friday as Trump announced his running mate, Indiana
Gov. Mike Pence.

It features an interlaced blue "T'' and "P'' next to red stripes, evoking
the American flag. Trump's name is featured above Pence's name, which is
smaller. Trump's campaign slogan "Make America Great Again!" finishes off
the logo.

The design was immediately mocked on social media. The "T'' penetrating the
loop of the "P'' below it looked sexually suggestive to some. Others made
the connection to T.P. being a common abbreviation for toilet paper.

The overall effect with the typography and image is pretty obvious, said
Cyrus Highsmith, an internationally celebrated designer.

"I think that it's very clear that Trump is the dominant partner in this
relationship," Highsmith said between chuckles. "The only thing I can guess
is that Trump wants to make sure that everyone knows that he's in charge.
It's totally in line with his personality."

Other designers said it seemed amateurish.

Nancy Skolos, dean of architecture and design at the Rhode Island School of
Design, called the design "fussy and overwrought," and more like a "high
school doodle."

Matt Luckhurst, of the Collins design firm in San Francisco, whose work
includes Facebook's M app and Airbnb's rebranding campaign, said they did
not think the image through.

"I think it's an oversight. I doubt they actually planned this," Luckhurst
said. "It's something where they said good enough and they launched it out
into the world."

Trump's is not the first logo to become an online punchline. Jeb Bush's
"Jeb!" logo was widely ridiculed.

While presumptive Democratic nominee Hillary Clinton's logo has been
praised by many designers, it prompted intra-party grousing last year. It
features an "H'' with an arrow pointing right, leading some Democrats to
complain that the arrow did not point left.

Asked what a good logo should do, Skolos said it should be memorable.
Highsmith said it should be recognizable quickly and not offensive, then
hastened to add that he wasn't offended by the Trump logo.

"I think it's funny," he said. "Maybe that's another thing: Put it in
enough focus groups to make sure you're not going to get laughed at."

___

Follow Michelle R. Smith on Twitter at www.twitter.com/MRSmithAP


Eric D. Schwerin
Rosemont Seneca Advisors, LLC
1010 Wisconsin Ave., NW
Suite 705
Washington, DC 20007
(202) 333-1880
eschwerin@rosemontseneca.com <x-msg://59/eschwerin@obblaw.com>
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