EMAIL DETAILS

No problem, Skip,

Although I, myself, am not a media expert, I am a consumer and know that certain things resonate better than others. For the men out there, we have to be direct and hard hitting; the women need a softer, more emotional approach - and I believe that, in large part, it's going to be women who put prostate cancer on the map, just as we have done with breast cancer.

I'm proud of all you've done and I think we are on the way to great things!!!

Sherry


"For in the final analysis, our most basic common link is that we all inhabit this small planet, we all breathe the same air, we all cherish our children's futures, and we are all mortal." .....John F. Kennedy


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From: Skip Lockwood <skip@zerocancer.org>
To: Mr. Jonathan Schwartz <jschwartz@bellsouth.net>; Mr. Mitch Laurance <MLOnTheGreen@aol.com>; Mr. Robin Sparrow <rsparrow@studley.com>; Mr. Hunter Biden <hbiden@rosemontseneca.com>; Sherry Galloway <jersmom@rocketmail.com>; Jill O'Donnell-Tormey <jtormey@cancerresearch.org>; Mr. Tom Quinn <TomQuinn@sc.rr.com>; Dr. Thomas Moody <tmoody@urologyal.com>; Sanford Siegel <ssiegel@cua.md>; Sanford Siegel <ssiegel585@gmail.com>; "Concepcion, Raoul S." <rsconcepcion@ua-pc.com>; Mike Smith <msmith@cgagroup.com>; Robert ginyard <rginyardapc@gmail.com>
Cc: Jamie Bearse <jamie@zerocancer.org>; Anne Marie Person <amperson@rosemontseneca.com>; Sherry Wilson <swilson@urologyal.com>; Kathy Costigan <kathy@zerocancer.org>; Kevin Johnson <kevin@zerocancer.org>
Sent: Monday, June 18, 2012 2:58 PM
Subject: Website


All,

Now that Father's Day/Prostate Day is over, the website will return to its mostly nut-free status sometime in the next few hours. I know this campaign has caused some heartburn for several of you and for that I apologize. I would note that the campaign has been quite successful and did accomplish its goal of getting some good coverage, getting a new segment of people alerted and engaged in the cause and attracting some much needed attention in some very important places. I hope to have a full outcomes report to you in the next couple of days.

I believe I sent several of the immediate outcomes to you last week but to recap, last week's activities drew the head of the NY Taxi Cab Driver's Union to the vehicle to discuss how we can put together a health campaign for the tens of thousands of cab drivers in the New York metro area. We also spoke with WCBS/Yankees Radio about being part of their annual fan fast. The people from Yankees Radio came down to see the Drive in operation. I also met with the head of the NYC Housing Authority. Further, Dr. Samadi and his team are excited to help us start a race in NYC next June.

Please know that the risks we took over the last two weeks were not entered into cavalierly or without consideration of the potential ramifications. There is I believe, a significant role for a kinder/gentler walnut to play as evidenced by the large number of views of the more general PSA's that are circulating. The musical in particular has been very well received. This was also an excellent test of "the edge" and we will, with W&K's help, fine tune the concept for the best possible outcome.

Thank you all for your patience and consideration during this experiment.

Best,

--Skip

--
Skip Lockwood
President and CEO
ZERO -- The End of Prostate Cancer
10 G St., NE
Suite 601
Washington, DC 20002
202-463-9455 (main)
202-463-9456 (fax)


Virginia Office:
515 King St.
Suite 420
Alexandria, VA 22304

www.zerocancer.org
Twitter: www.twitter.com/digitalskip
Facebook: ZERO — The End of Cancer
Combined Federal Campaign #12161
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