EMAIL DETAILS

Skip,
Great job with the campaign. I think it definitely showed that the
organization can push the envelope in terms of getting the attention of our
core audience. And from the comments I received, we hit the mark.
Best,
Robert


Sent from my iPhone

On Jun 18, 2012, at 4:58 PM, Skip Lockwood <skip@zerocancer.org> wrote:

All,

Now that Father's Day/Prostate Day is over, the website will return to its
mostly nut-free status sometime in the next few hours. I know this
campaign has caused some heartburn for several of you and for that I
apologize. I would note that the campaign has been quite successful and
did accomplish its goal of getting some good coverage, getting a new
segment of people alerted and engaged in the cause and attracting some much
needed attention in some very important places. I hope to have a full
outcomes report to you in the next couple of days.

I believe I sent several of the immediate outcomes to you last week but to
recap, last week's activities drew the head of the NY Taxi Cab Driver's
Union to the vehicle to discuss how we can put together a health campaign
for the tens of thousands of cab drivers in the New York metro area. We
also spoke with WCBS/Yankees Radio about being part of their annual fan
fast. The people from Yankees Radio came down to see the Drive in
operation. I also met with the head of the NYC Housing Authority.
Further, Dr. Samadi and his team are excited to help us start a race in NYC
next June.

Please know that the risks we took over the last two weeks were not entered
into cavalierly or without consideration of the potential ramifications.
There is I believe, a significant role for a kinder/gentler walnut to play
as evidenced by the large number of views of the more general PSA's that
are circulating. The musical in particular has been very well received.
This was also an excellent test of "the edge" and we will, with W&K's help,
fine tune the concept for the best possible outcome.

Thank you all for your patience and consideration during this experiment.

Best,

--Skip

--
Skip Lockwood
President and CEO
ZERO -- The End of Prostate Cancer
10 G St., NE
Suite 601
Washington, DC 20002
202-463-9455 (main)
202-463-9456 (fax)


Virginia Office:
515 King St.
Suite 420
Alexandria, VA 22304

www.zerocancer.org
Twitter: www.twitter.com/digitalskip
Facebook: ZERO — The End of Cancer
Combined Federal Campaign #12161
______________________________________