AgWeb email Database Approaches 200,000 Names

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2012-06-07 22:40:12
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<html><head><title></title></head><body background="http://www.agweb.com/=ims/Agribusiness/images/stripe_bgd.gif" alink="#ffcc00" link="#0000cc"=bgcolor="#ffffff" text="#000000" vlink="#0000cc" spname="http:__ww=.agweb.com_aims_Agribusiness_images_stripe_bgd.gif" name="http:__www.agw=b.com_aims_Agribusiness_images_stripe_bgd.gif"><IMG src="http://open.mkt7.com/open/log/39310493/MTU5MTYyNjUyMDYS1/0/MTQ1ODMwMzQxS0/1/0"><CENTER>=FONT SIZE="1" COLOR="#000000" FACE="ARIAL">This message contains gra=hics. If you do not see the graphics, <A href="http://links.mkt1847.com=servlet/MailView?ms=MzkzMTA0OTMS1&r=MTU5MTYyNjUyMDYS1&j=MTQ1ODMwMzQx=0&mt=1&rt=0">click here to view</A>.</FONT><font face="ARIAL" color="#808080" size="2"><br></font></CENTER><div align="center"><a name="top" ></a><br /><table border="1" cellspacing="0" cellpadding="0= width="550"><tr><td bgcolor="#ffffff" height="1053" valign="top" =lign="center"><table border="0" cellspacing="0" cellpadding="5" wi=th="550" bgcolor="#efefef"><tr><td bgcolor="#ffffff" height="9" co=span="2" align="center"><div align="right"><img border="0" alt=" width="190" height="49" src='http://contenta.mkt1847.com/ra/201=/29506/06/39310493/Farm Journal Media.JPG' /></div></td></tr></table><tabl= border="0" cellspacing="0" cellpadding="5" width="550"><tr><td he=ght="39" colspan="2"><b><font color="#000000" size="3" face="Ari=l, Helvetica, sans-serif"><u>For Immediate Release</u></font></b></td><td>=div align="right"><font color="#000000" size="2" face="Arial, Helv=tica, sans-serif"><strong>For more information contact:<br /></strong><br =><strong>James Arnold</strong><br /><strong>Phone: 847.268.3289<br />E-mai=: <a href="mailto:jarnold@farmjournal.com" name="jarnold_farmjournal_=om">jarnold@farmjournal.com</a></strong><br /></font></div></td></tr></tab=e><table border="0" cellspacing="0" cellpadding="5" width="550"><t=><td height="99" colspan="2"><div align="center"><h2><strong>AgWeb e=ail Database Approaches 200,000 Names</strong></h2></div></td></tr><tr></t=><tr valign="middle"><td height="162" valign="middle" width="97%">=p><em>Philadelphia, PA </em>(June 7, 2012) — AgWeb, the eMedia divis=on of Farm Journal Media, today announced substantial increases in the siz= and quality of its email list database, following a significant and year-=ong investment in audience development. As a result, AgWeb now offers agri=usiness marketers arguably the largest and most demographically detailed e=ail products reaching high-volume American farmers.<br /><br />AgWeb&rsquo=s third-party opt-in list has grown to 145,000. Over 80 percent of the rec=rds contain full demographics, allowing for detailed segmentation and targ=ting. Matched with the company’s FarmReach database, demographics in=lude full contact information, ag involvement, crops, technology use &option, brand preferences and more.<br /><br />AgWeb has also grown its =Newsletter subscribership by 80 percent, to 193,500 readers who receive at=least one of AgWeb’s six eNewsletters.<br /><br />Through detailed a=alysis, emails have been retargeted and requalified to concentrate service=on the most active and responsive readers. The result has been soaring ope= rates. This core measure of engagement across the entire suite of product= is now over 21 percent.<br /><br />“Farm Journal’s media prop=rties have always emphasized quality of receivership, depth of demographic=subscriber data and editorial quality. These improvements in email databas= and KPIs [key performance indicators] are consistent with this mission,&r=quo; said Robert Boling, Vice President of Audience Development. “Th= level of engagement we now garner with our eNewsletter readers is consist=nt with—or better than—much of B2B’s top publishers. And=the deep information on their operations and specific interests provides f=r highly detailed targeting. The result is a superior combination of quali=y and quantity with tremendous value to our clients.”<br /><br />For=more information, please contact your Farm Journal Media representative.<b= /></p></td><td height="170" colspan="2"><p></p></td></tr><tr borderco=or="#020000"><td height="65" width="97%" align="left"><font size="2" face="Arial, Helvetica, sans-serif"><b>About Farm Journal Media </=></font><br />Farm Journal Media is the nation’s leading agricultura= media company. Its magazines are the 135-year-old flagship Farm Journal, =op Producer, Beef Today, Dairy Today and Implement & Tractor. The comp=ny produces and distributes the “AgDay,” “U.S. Farm Repo=t,” “Corn College TV” and “Leave a Legacy TV&rdquo= national TV programs and produces the industry-leading website <em>AgWeb.=om </em>and the syndicated radio show “Consumer Ag Connection.&rdquo= Farm Journal Media also licenses detailed industry data through its FarmRh™ database, publishes the <em>Pro Farmer</em> and <em>LandOwner</=m> newsletters, produces numerous large-scale live events and provides ext=nsive custom publishing services.</td><td height="65" valign="bottom" =idth="3%"></td></tr><tr valign="top"><td height="65" width="97%" a=ign="left"><p align="center"><font size="2" face="Arial, Helvetica= sans-serif">-30-</font></p></td></tr></table><p><font size="2" face="=rial, Helvetica, sans-serif">Farm Journal Media, 30 S. 15th Street, Suite , Philadelphia, PA 19102</font></p></td></tr></table><table border="0"llspacing="0" cellpadding="5" width="573"><tr><td height="39" wi=th="563" colspan="2"><p align="left"><font color="#000000" size=1" face="arial, heveltica">This message was sent to you based on your Ag.com Email Preferences. Please do not reply to this email; replies to th=s address will not be received. Send email related questions or report any=problems to <a href="mailto:emailmgr@agweb.com" name="emailmgr_agweb_=om">emailmgr@agweb.com</a> or call us toll-free at 800-320-7992. To unsubs=ribe please <a href="http://links.mkt1847.com/ctt?kn=2&ms=MzkzMTA0O=MS1&r=MTU5MTYyNjUyMDYS1&b=0&j=MTQ1ODMwMzQxS0&mt=1&rt=0" name="=ww_magnetmail_net_Actions_uns">click here</a>.</font></p></td></tr></table=</div></body></html>
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