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Hi team:


Attached is an actual live competitor contract. Take a look.


Their approach is a "wide & shallow" one and they are asking for short
money - similar to a software company: their goal is to keep you mildly
dissatisfied - and because it's not a lot of money a year and someone gets
some value out of it somewhere in your company - you renew your subscription
each year.


To model out Eurasia and assume that this contract represents an "average"
client:


- $72k annual revenue = 1 client

- $5m annual revenue = 70 clients

- $100m annual revenues = 1,400 clients


Their model assumes having scores of "analysts" on staff and/or on contract
to meet the needs of potentially 1,000 or so clients.


And a commercial content delivery product/technology that is easy to build,
but a lot of work to maintain and support clients (i.e., I forgot my
password, I can't find my report, etc.)


So a fairly robust operation is needed to support such a "retail" offering.
Not a bad business, but one with many moving parts and lot's and lot's of
client service.


Best,


Neil


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Neil Callahan

Rosemont Seneca

401 Greenwich Street, Suite 400 | New York NY 10013 | 212-933-9965 |
212-796-4037

1010 Wisconsin Avenue, Suite 705 | Washington DC 20007 | 202-333-1880

917-945-9516 (mobile)

866-749-8879 (fax)