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SUBJECT:

Why General Motors is bringing its social media data in-house

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FROM:

ncallahan@rosemontseneca.com

DATE:

2014-03-13 12:16:06

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<B6B11EA1-F992-4E34-A9CE-AD8DF20C63B2@rosemontseneca.com>

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Devon Archer <darcher@rosemontseneca.com>

Eric Schwerin <eschwerin@rosemontseneca.com>

Hunter Biden <hbiden@rosemontseneca.com>

John DeLoche <john@rstp.com>

Rob Walker <rwalker@rosemontseneca.com>

William Lee <will@rstp.com>

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This a a good sign for enterprise big data and BI companies. Agencies don't invest in platforms, they try and build their own and skimp anyway to suck profits out of the work and their clients. By doing it in house, big companies will invest in platforms and not have to pay a margin to an agency. Good for Palantir type companies and data storage companies. As well as data brokers who will have better clients to sell to.

http://digiday.com/platforms/general-motors-bringing-social-media-data-house/?utm_source=Sailthru&utm_medium=email&utm_term=Digiday%20Daily%20Newsletter&utm_campaign=DD%20Daily_final


--------------------
Neil Callahan
Rosemont Seneca
917-945-9516

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