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Romney Getting Hammered in the Swing States
While the national numbers from the latest NBC/WSJ poll show a stable presidential race,First Read notes Mitt Romney had a "rough month" in the swing states.

"Among the voters in our poll living in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin, Obama's lead over Romney increases to 50%-42%. Also in these swing states, Romney's favorability numbers have dropped: A month ago, Romney's fav/unfav score stood at 34%/38% nationally and 36%-36% in these 12 swing states. But in this latest survey, his national fav/unfav score is 33%-39% (that 39% unfav is tied with his all-time high) and 30%-41% in the swing states."

"What's more, the poll shows that attitudes about Romney's business background also are more unfavorable in these battlegrounds. Among swing-state respondents, 18% say what they've seen and heard about Romney's business record gives them a more POSITIVE opinion about the Republican candidate, versus 33% who say it's more NEGATIVE. That's compared to the national 23%-to-28% margin on this question. The obvious conclusion here is that the negative TV ads pummeling Romney in the battleground states -- like here and here and here -- are having an impact."


Eric D. Schwerin
Rosemont Seneca Partners, LLC
1010 Wisconsin Ave., NW
Suite 705
Washington, DC 20007
(202) 333-1880
eschwerin@rosemontseneca.com
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