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<strong>Dear Reader Store customer:</strong>
<br><br>
As you know, our customers always come first, which is why we want to give you the news firsthand about an announcement made today from Sony regarding its plan to close Reader Store in the U.S. and Canada.
<br><br>
Although we're sorry to say goodbye to the Reader Store, we're also glad to share with you the new, exciting future for our readers: Reader Store will transfer customers to Toronto-based eReading company, Kobo—an admired eBook seller with a passionate reading community. We strongly believe that this transition will allow you to enjoy a continued high-quality e-reading experience. <strong>As a result of this change, we will close Reader Store in the U.S. and Canada on March 20, 2014 at 6 p.m. (EST).</strong>
<br><br>
<strong><em>So, what's next?</em></strong>
<br><br>
You don't have to do anything right now, and you'll be able to re-download your previously purchased eBooks for a limited time. In late March, you will receive a notification from us with a link that will allow you to transfer your library to Kobo.
Whether you are new to Kobo or already have an account, you'll be able to transfer your Reader Store eBooks to your Kobo account so you'll continue to have access to them in the future. Plus, any existing Reader Store credits you might still have in your account will transfer to your Kobo account to use at the Kobo Store. And of course, you can continue to use your Sony Reader to read eBooks from Kobo.
<br><br>
We are fully committed to helping you through this exciting transition to Kobo. With the Kobo Store, you'll have access to more than 4 million of the world's best books, magazines, comics and kids' titles, all at your fingertips.
<br><br>
We want to thank you for being such loyal customers, a part of our reading family, and for your continued support as we work to complete this transition. It has been a pleasure reading with you!

<br><br>
Sincerely, <br />
<br />
The Reader Store Team<br><br></p>
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<strong><a href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr8">Click here</a></strong> for frequently asked questions about this communication.
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If you are not interested in transferring to Kobo, <strong><a href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr7">click here</a></strong> to login to your account and opt-out. Your username is this email address, but if you forgot your password, <strong><a href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr6">click here</a></strong>.
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Find out more about Kobo by <strong><a href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr4">clicking here</a></strong>.
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<p id="footer">You are receiving this email in connection with your transaction with Reader Store.
This email will not impact your status with regard to your email subscriptions.
Please do not reply to this message. This mailbox will not accept incoming messages.
Please use the <a style="color:#111111;" href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr1">Help</a> link at Reader Store to submit any questions or comments to Reader Store <a style="color:#111111;" href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr1">Customer Support</a>.
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<a style="color:#111111;" href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr2">PRIVACY POLICY</a> | <a style="color:#111111;" href="http://mail.na.readerstore.sony.com/a/hBS89J-B8i5-iB838uUAAD5gStY/rstr3">TERMS OF SERVICE</a>
<br><br>
© 2014 Sony Electronics Inc. Sony, Reader, their respective logos are trademarks of Sony Corporation.
All third party marks and logos are the property of their owners. All rights reserved.
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