EMAIL DETAILS

FYI, the max allocation we could get on backplane would be $8m. We could push for more.

-------------------
Neil Callahan
917-945-9516

On Jun 9, 2012, at 5:19 AM, Devon Archer <darcher@rosemontseneca.com> wrote:

> Ok good. They currently have OSI memo etc. so let's have similar package for Backplane; IC memo, investor presentation, RSP overview.
>
> Devon Archer
> 646 436 3745
>
> On Jun 9, 2012, at 12:46 AM, "Neil Callahan \(Rosemont Seneca\)" <ncallahan@rosemontseneca.com> wrote:
>
>> Showing the Backplane deal to the KZs will demonstrate good brand name access to the Valley. We could get in the deal with an SPV.
>>
>> OSI shows great access as well, but Backplane has snob appeal that may be a valuable currency.
>>
>> Sequoia and Greylock have committed to Series B. Backplane has over half a million registered users and is generating revenue from multiple sources. The first major community that has been launched is Lady Gaga's www.Littlemonsters.com and The Backplane is about to announce a partnership with Nike to build a community for their die-hard brand followers nicknamed "Sneakerheads."
>>
>> I will send the Investor Presentation under a separate cover.
>>
>> Best,
>>
>> Neil
>>
>> Neil Callahan
>> Rosemont Seneca Partners
>> 401 Greenwich Street, Suite 300
>> New York, New York 10013
>> 917-945-9516 (m)
>> 866-749-8879 (f)
>>
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>> =2