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I agree Skip. We're so at the mercy of 'noise' everywhere we turn, that sometimes it takes a bit of shocking to get attention. Sad, but true.
Especially with the men we're trying to reach, who have a bit of a tough time getting this message, as we know.


And as one man who is glad my prostate talked to me while I still had it, I"m fine with a bit of shock.


You'll be great this morning.


Mitch


Mitch Laurance

Co-Founder
Whole-In-One: Playing To Your Strengths
843.602.6088 Mobile
Mitch@wholeinone.org
wholeinone.org


-----Original Message-----
From: Quentin Skip Lockwood <skip@zerocancer.org>
To: Jill O'Donnell-Tormey <jtormey@cancerresearch.org>
Cc: Sherry Galloway <jersmom@rocketmail.com>; Mitch Laurance <mlonthegreen@aol.com>; kathy <kathy@zerocancer.org>; jschwartz <jschwartz@bellsouth.net>; RSparrow <RSparrow@studley.com>; hbiden <hbiden@rosemontseneca.com>; amperson <amperson@rosemontseneca.com>; tomquinn <tomquinn@sc.rr.com>; ssiegel585 <ssiegel585@gmail.com>; ncromwell <ncromwell@cua.md>; tmoody <tmoody@urologyal.com>; swilson <swilson@urologyal.com>; RSConcepcion <RSConcepcion@ua-pc.com>; msmith <msmith@cgagroup.com>; jamie <jamie@zerocancer.org>; kevin <kevin@zerocancer.org>; betsy <betsy@zerocancer.org>; KateGraves <kgraves@cancerresearch.org>; rginyard <rginyard@gmail.com>
Sent: Thu, Jun 14, 2012 8:39 am
Subject: Re: Today Show Interview


Jill,


You are on the board you are allowed to question anytime. Thanks for trusting us with this campaign. Good things will come from this. Jamie has already secured additional dollars for sponsorship for this campaign to extend it through September. Websites numbers are fantastic and we are seeing good traffic on social media.


--Skip

Sent from my iPhone

On Jun 14, 2012, at 8:08 AM, Jill O'Donnell-Tormey <jtormey@cancerresearch.org> wrote:


Good luck Skip. I agree it is an edgy shock campaign that I am not totally comfortable with, but who am I to question the marketing gurus and management. I am sure it will go viral and get a lot of pick up. And that is the aim. Just not comfortable with the profanity


Jill

Sent from my iPhone

On Jun 13, 2012, at 10:33 PM, "Skip Lockwood" <skip@zerocancer.org> wrote:


Sherry,


This is a shock campaign not a terror campaign. Thanks for the well wishes.


--Skip

Skip Lockwood
ZERO -- The Project to End Prostate Cancer
Building Generation ZERO, the first generation of men free from prostate cancer


Sent from my iPad


On Jun 13, 2012, at 10:29 PM, Sherry Galloway <jersmom@rocketmail.com> wrote:


Damn, I was so looking forward to Skip singing!!!


"For in the final analysis, our most basic common link is that we all inhabit this small planet, we all breathe the same air, we all cherish our children's futures, and we are all mortal." .....John F. Kennedy


From: Quentin Skip Lockwood <skip@zerocancer.org>
To: Mitch Laurance <mlonthegreen@aol.com>
Cc: "kathy@zerocancer.org" <kathy@zerocancer.org>; "jschwartz@bellsouth.net" <jschwartz@bellsouth.net>; "RSparrow@studley.com" <RSparrow@studley.com>; "hbiden@rosemontseneca.com" <hbiden@rosemontseneca.com>; "amperson@rosemontseneca.com" <amperson@rosemontseneca.com>; "jersmom@rocketmail.com" <jersmom@rocketmail.com>; "jtormey@cancerresearch.org" <jtormey@cancerresearch.org>; "tomquinn@sc.rr.com" <tomquinn@sc.rr.com>; "ssiegel585@gmail.com" <ssiegel585@gmail.com>; "ncromwell@cua.md" <ncromwell@cua.md>; "tmoody@urologyal.com" <tmoody@urologyal.com>; "swilson@urologyal.com" <swilson@urologyal.com>; "RSConcepcion@ua-pc.com" <RSConcepcion@ua-pc.com>; "msmith@cgagroup.com" <msmith@cgagroup.com>; "jamie@zerocancer.org" <jamie@zerocancer.org>; "kevin@zerocancer.org" <kevin@zerocancer.org>; "betsy@zerocancer.org" <betsy@zerocancer.org>; "kgraves@cancerresearch.org" <kgraves@cancerresearch.org>; "rginyard@gmail.com" <rginyard@gmail.com>
Sent: Wednesday, June 13, 2012 7:45 PM
Subject: Re: Today Show Interview


Crap. There goes my whole bit.


Thanks Mitch.


--Skip

Sent from my iPhone

On Jun 13, 2012, at 9:36 PM, Mitch Laurance <mlonthegreen@aol.com> wrote:


COOL!


Just don't sing Skip!


Cheers. Mitch


Mitch Laurance

Co-Founder
Whole-In-One: Playing To Your Strengths
843.602.6088 Mobile
Mitch@wholeinone.org
wholeinone.org


-----Original Message-----
From: Kathy Costigan <kathy@zerocancer.org>
To: Jonathan Schwartz <jschwartz@bellsouth.net>; Mitch Laurance <mlonthegreen@aol.com>; Sparrow, Robin <RSparrow@studley.com>; Hunter Biden <hbiden@rosemontseneca.com>; Anne Marie Person <amperson@rosemontseneca.com>; Sherry Galloway <jersmom@rocketmail.com>; Jill O'Donnell-Tormey <jtormey@cancerresearch.org>; Tom Quinn <tomquinn@sc.rr.com>; Sandy Siegel <ssiegel585@gmail.com>; Nancy Cromwell <ncromwell@cua.md>; Tom Moody <tmoody@urologyal.com>; Sherry Wilson <swilson@urologyal.com>; Concepcion, Raoul S. <RSConcepcion@ua-pc.com>; Michael Smith <msmith@cgagroup.com>; Skip Lockwood <skip@zerocancer.org>; Jamie Bearse <jamie@zerocancer.org>; Kevin Johnson <kevin@zerocancer.org>; Betsy London <betsy@zerocancer.org>; Kate Graves <kgraves@cancerresearch.org>; Robert Ginyard <rginyard@gmail.com>
Sent: Wed, Jun 13, 2012 5:30 pm
Subject: Today Show Interview


Board Members,


Skip's Today Show interview will take place tomorrow, Thursday, in the 10:00am hour with Kathy Lee and Hoda.


Kathy Costigan

Senior Director of Operations
ZERO – The End of Prostate Cancer
515 King Street, Suite 420
Alexandria, Virginia 22314
202-303-3102


Meet our new spokesman at http://zerocancer.org//


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