EMAIL DETAILS

Ok good. They currently have OSI memo etc. so let's have similar package for Backplane; IC memo, investor presentation, RSP overview.

Devon Archer
646 436 3745

On Jun 9, 2012, at 12:46 AM, "Neil Callahan \(Rosemont Seneca\)" <ncallahan@rosemontseneca.com> wrote:

> Showing the Backplane deal to the KZs will demonstrate good brand name access to the Valley. We could get in the deal with an SPV.
>
> OSI shows great access as well, but Backplane has snob appeal that may be a valuable currency.
>
> Sequoia and Greylock have committed to Series B. Backplane has over half a million registered users and is generating revenue from multiple sources. The first major community that has been launched is Lady Gaga's www.Littlemonsters.com and The Backplane is about to announce a partnership with Nike to build a community for their die-hard brand followers nicknamed "Sneakerheads."
>
> I will send the Investor Presentation under a separate cover.
>
> Best,
>
> Neil
>
> Neil Callahan
> Rosemont Seneca Partners
> 401 Greenwich Street, Suite 300
> New York, New York 10013
> 917-945-9516 (m)
> 866-749-8879 (f)
>
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> =2