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I think OSI is the lead deal for sure. Bigger, better all around. It is the steak.

Backplane is the sizzle.

Maybe you have backplane as back pocket for the trip. Always good to have something up your sleeve.

I'll get the docs together and we can discuss strategy on deal sequence this week.

-------------------
Neil Callahan
917-945-9516

On Jun 9, 2012, at 5:19 AM, Devon Archer <darcher@rosemontseneca.com> wrote:

> Ok good. They currently have OSI memo etc. so let's have similar package for Backplane; IC memo, investor presentation, RSP overview.
>
> Devon Archer
> 646 436 3745
>
> On Jun 9, 2012, at 12:46 AM, "Neil Callahan \(Rosemont Seneca\)" <ncallahan@rosemontseneca.com> wrote:
>
>> Showing the Backplane deal to the KZs will demonstrate good brand name access to the Valley. We could get in the deal with an SPV.
>>
>> OSI shows great access as well, but Backplane has snob appeal that may be a valuable currency.
>>
>> Sequoia and Greylock have committed to Series B. Backplane has over half a million registered users and is generating revenue from multiple sources. The first major community that has been launched is Lady Gaga's www.Littlemonsters.com and The Backplane is about to announce a partnership with Nike to build a community for their die-hard brand followers nicknamed "Sneakerheads."
>>
>> I will send the Investor Presentation under a separate cover.
>>
>> Best,
>>
>> Neil
>>
>> Neil Callahan
>> Rosemont Seneca Partners
>> 401 Greenwich Street, Suite 300
>> New York, New York 10013
>> 917-945-9516 (m)
>> 866-749-8879 (f)
>>
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