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Dear Hunter:

Hope you're well! Writing to share a quote with you for your feedback and approval, for an initiative MasterCard is doing with WFP/WFP USA at SXSW. They've decided to donate $5, equivalent to a month of school meals for a child in need, for every "selfie" photo people post from SXSW with the hashtag #DoGood.

I've included additional background and text below, the draft quote for your review:

"66 million students across the developing world go to school hungry every day," said Hunter Biden, Board Chair of World Food Program USA. "With MasterCard's support, now your selfie can be selfless and give a child in need school meals for a month with the United Nations World Food Programme."

Please let me know if any questions or if you need additional information or background.

Looking forward to a productive trip to Austin!

Many thanks!
Meighan

#DoGood at #SXSW with the World Food Programme and MasterCard

With thousands flocking to South by Southwest (SXSW), MasterCard is encouraging attendees to #DoGood by taking a picture of themselves and tweeting about it.

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From March 7 – March 11, for every tweet, MasterCard will donate a month of school meals<http://www.youtube.com/watch?v=9iiLM5VT3hc> for a hungry child through the World Food Programme.

Insert screenshot of video: http://www.youtube.com/watch?v=9iiLM5VT3hc

Quote from Hunter Biden, title: abc

In 2012, MasterCard and the World Food Programme formed a global partnershipto deliver ground-breaking technology to meet the needs of the world’s hungry and vulnerable populations in order to help end world hunger. Read more about the partnership and programs in our digital press kit<http://newsroom.mastercard.com/digital-press-kits/building-the-operating-system-of-digital-commerce-mastercard-at-mobile-world-congress-2014/>.

Related content:


· News brief<http://newsroom.mastercard.com/news-briefs/selfless-selfies-at-mwc14-do-good-for-world-food-programme/>: MasterCard kicks of “selfless selfie” for World Food Programme campaign at Mobile World Congress