EMAIL DETAILS

FYI - the selection process for an agency that we suggested to Ramji.

Neil Callahan
Co-Founder & Managing Director
Rosemont Seneca Technology Patners
152 West 57th Street, 47th Floor
New York, New York 10019
917-945-9516
www.rstp.com


-----Original Message-----
From: Neil Callahan [mailto:ncallahan@rosemontseneca.com]
Sent: Tuesday, July 1, 2014 4:49 PM
To: John DeLoche; 'Ramji Srinivasan'
Cc: 'Neil Callahan'
Subject: RE: PR/advertising Agency

Hey Ramji,

Kudos to the great progress and launch of Counsyl Complete.

One approach I could help you with is to run a process prospecting a full
service agency - creative/brand, advertising, media placement and buying,
pr, digital, field activation, sales effectiveness/rewards program, etc.
Basically we run a process by inviting 4-6 agencies, big and small,
healthcare focused and general, to submit a proposal and then do in person
pitches to you. I can help write the RFP and normalize the bids and run
the presentation process as third party facilitators - basically you get
deep content rich free ideas from half a dozen of the best marketing teams
in the business, and if you do want to go forward and hire someone, you
have multiple bids that helps you negotiate the best deal. I've run this
type of process for IBM, at&t and Cisco in the past to tremendous results
for them. They key is to align incentives where the agencies entire
organization and network of relationships is leveraged for you which can
lead to the creation of an extremely powerful brand and demand generation
for your offerings.

Let me know if you want to discuss and I can walk you through our thinking
and the process/methodology.

Best,

Neil


Neil Callahan
Co-Founder & Managing Director
Rosemont Seneca Technology Patners
152 West 57th Street, 47th Floor
New York, New York 10019
917-945-9516
www.rstp.com

-----Original Message-----
From: John DeLoche [mailto:jdeloche@rosemontseneca.com]
Sent: Monday, June 30, 2014 2:56 PM
To: Ramji Srinivasan
Cc: Neil Callahan
Subject: PR/advertising Agency

Ramji,

Have you guys hired one? Neil is an expert in this field. Let's discuss.

Best,

John

Sent from my iPhone