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Let's cover this on the call with Ramji. A valid concern.

John DeLoche
*Co-founder and Managing Director*
Rosemont Seneca Technology Partners
333 Bush Street, 21st Floor
San Francisco, CA 94104
office: 415 767 1288
mobile: 415 793 7070

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On Wed, Jul 23, 2014 at 2:19 PM, Rob Walker <rwalker@rosemontseneca.com>
wrote:

> I would like to hear again why they believe they are completely fine with
> the fda besides the doctor's prescription answer. After briefly discussing
> with eric and neil, with this hopeful media blitz coming out, if I were
> quest or lab corp and got worried, I would figure out how to use one of my
> 30 lobbyists to get the fda to kill them. They should be proactive on the
> hill. Ask microsoft.
> On Jul 23, 2014 4:42 PM, "Devon Archer" <darcher@rosemontseneca.com>
> wrote:
>
>> I vote for FTI
>>
>> Devon Archer
>> 646 436 3745
>>
>> On Jul 23, 2014, at 4:41 PM, Rob Walker <rwalker@rosemontseneca.com>
>> wrote:
>>
>> ​like a pre bake off. Would like to be in the process.
>>
>>
>> On Wed, Jul 23, 2014 at 4:26 PM, Neil Callahan <
>> ncallahan@rosemontseneca.com> wrote:
>>
>>> FYI - the selection process for an agency that we suggested to Ramji.
>>>
>>> Neil Callahan
>>> Co-Founder & Managing Director
>>> Rosemont Seneca Technology Patners
>>> 152 West 57th Street, 47th Floor
>>> New York, New York 10019
>>> 917-945-9516
>>> www.rstp.com
>>>
>>>
>>> -----Original Message-----
>>> From: Neil Callahan [mailto:ncallahan@rosemontseneca.com]
>>> Sent: Tuesday, July 1, 2014 4:49 PM
>>> To: John DeLoche; 'Ramji Srinivasan'
>>> Cc: 'Neil Callahan'
>>> Subject: RE: PR/advertising Agency
>>>
>>> Hey Ramji,
>>>
>>> Kudos to the great progress and launch of Counsyl Complete.
>>>
>>> One approach I could help you with is to run a process prospecting a full
>>> service agency - creative/brand, advertising, media placement and buying,
>>> pr, digital, field activation, sales effectiveness/rewards program, etc.
>>> Basically we run a process by inviting 4-6 agencies, big and small,
>>> healthcare focused and general, to submit a proposal and then do in
>>> person
>>> pitches to you. I can help write the RFP and normalize the bids and run
>>> the presentation process as third party facilitators - basically you get
>>> deep content rich free ideas from half a dozen of the best marketing
>>> teams
>>> in the business, and if you do want to go forward and hire someone, you
>>> have multiple bids that helps you negotiate the best deal. I've run this
>>> type of process for IBM, at&t and Cisco in the past to tremendous results
>>> for them. They key is to align incentives where the agencies entire
>>> organization and network of relationships is leveraged for you which can
>>> lead to the creation of an extremely powerful brand and demand generation
>>> for your offerings.
>>>
>>> Let me know if you want to discuss and I can walk you through our
>>> thinking
>>> and the process/methodology.
>>>
>>> Best,
>>>
>>> Neil
>>>
>>>
>>>
>>> Neil Callahan
>>> Co-Founder & Managing Director
>>> Rosemont Seneca Technology Patners
>>> 152 West 57th Street, 47th Floor
>>> New York, New York 10019
>>> 917-945-9516
>>> www.rstp.com
>>>
>>> -----Original Message-----
>>> From: John DeLoche [mailto:jdeloche@rosemontseneca.com]
>>> Sent: Monday, June 30, 2014 2:56 PM
>>> To: Ramji Srinivasan
>>> Cc: Neil Callahan
>>> Subject: PR/advertising Agency
>>>
>>> Ramji,
>>>
>>> Have you guys hired one? Neil is an expert in this field. Let's discuss.
>>>
>>> Best,
>>>
>>> John
>>>
>>> Sent from my iPhone
>>>
>>
>