EMAIL DETAILS

I vote for FTI

Devon Archer
646 436 3745

> On Jul 23, 2014, at 4:41 PM, Rob Walker <rwalker@rosemontseneca.com> wrote:
>
> ​like a pre bake off. Would like to be in the process.
>
>
>> On Wed, Jul 23, 2014 at 4:26 PM, Neil Callahan <ncallahan@rosemontseneca.com> wrote:
>> FYI - the selection process for an agency that we suggested to Ramji.
>>
>> Neil Callahan
>> Co-Founder & Managing Director
>> Rosemont Seneca Technology Patners
>> 152 West 57th Street, 47th Floor
>> New York, New York 10019
>> 917-945-9516
>> www.rstp.com
>>
>>
>> -----Original Message-----
>> From: Neil Callahan [mailto:ncallahan@rosemontseneca.com]
>> Sent: Tuesday, July 1, 2014 4:49 PM
>> To: John DeLoche; 'Ramji Srinivasan'
>> Cc: 'Neil Callahan'
>> Subject: RE: PR/advertising Agency
>>
>> Hey Ramji,
>>
>> Kudos to the great progress and launch of Counsyl Complete.
>>
>> One approach I could help you with is to run a process prospecting a full
>> service agency - creative/brand, advertising, media placement and buying,
>> pr, digital, field activation, sales effectiveness/rewards program, etc.
>> Basically we run a process by inviting 4-6 agencies, big and small,
>> healthcare focused and general, to submit a proposal and then do in person
>> pitches to you. I can help write the RFP and normalize the bids and run
>> the presentation process as third party facilitators - basically you get
>> deep content rich free ideas from half a dozen of the best marketing teams
>> in the business, and if you do want to go forward and hire someone, you
>> have multiple bids that helps you negotiate the best deal. I've run this
>> type of process for IBM, at&t and Cisco in the past to tremendous results
>> for them. They key is to align incentives where the agencies entire
>> organization and network of relationships is leveraged for you which can
>> lead to the creation of an extremely powerful brand and demand generation
>> for your offerings.
>>
>> Let me know if you want to discuss and I can walk you through our thinking
>> and the process/methodology.
>>
>> Best,
>>
>> Neil
>>
>>
>>
>> Neil Callahan
>> Co-Founder & Managing Director
>> Rosemont Seneca Technology Patners
>> 152 West 57th Street, 47th Floor
>> New York, New York 10019
>> 917-945-9516
>> www.rstp.com
>>
>> -----Original Message-----
>> From: John DeLoche [mailto:jdeloche@rosemontseneca.com]
>> Sent: Monday, June 30, 2014 2:56 PM
>> To: Ramji Srinivasan
>> Cc: Neil Callahan
>> Subject: PR/advertising Agency
>>
>> Ramji,
>>
>> Have you guys hired one? Neil is an expert in this field. Let's discuss.
>>
>> Best,
>>
>> John
>>
>> Sent from my iPhone
>=2