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New “Showtime Anytime” App Brings Showtime’s Movies And Shows To The iPad

Showtime is today joining HBO GO as another premium cable channel that’s bringing its content to mobile devices. Through the new iPad app Showtime Anytime, customers can now watch Showtime’s original programming, including its TV series, movies, sports and documentaries anywhere there’s an Internet connection.

The content is only available for Showtime subscribers, of course, a list which includes just AT&T U-Verse and Verizon FiOS for now. Comcast customers will be able to access Showtime’s content through the Xfinity TV service, but the Showtime Anytime app is “coming soon” for those customers, the company says.

The app provides mobile access to Showtime’s top shows, like Dexter, Weeds, Homeland, Californication, Shameless, Nurse Jackie, The Big C, Episodes, The Borglas and The Real L Word and will offer access to upcoming series like House of Lies and Inside Comedy.

The network’s movies will be available too, starting with The King’s Speech, Blue Valentine, The Hurt Locker, Inglourious Basterds, I Am Number Four, The Twilight Saga: New Moon & Eclipse and others. Sports programming includes Showtime Championship Boxing, Inside NASCAR, Strikeforce Mixed Martial Arts and more.

iPad users can navigate through the app using a “My list” option that lets them create a personalized list of favorite shows and can share their viewing habits by “liking” and “following” their favorite shows on Facebook and Twitter, or posting to either social network from the app’s interface.

The app supports play shifting, too – meaning that it lets you pick up where you left off when you change devices. That will have more impact when the app arrives on the iPhone and Android platforms in early 2012.

You can grab Showtime Anytime for the iPad here on iTunes.


Eric D. Schwerin
Rosemont Seneca Partners, LLC
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eschwerin@rosemontseneca.com
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