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> http://www.politico.com/blogs/media/2015/06/robert-gibbs-joins-mcdonalds-208504.html?hp=l3_4 <http://www.politico.com/blogs/media/2015/06/robert-gibbs-joins-mcdonalds-208504.html?hp=l3_4>
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> Robert Gibbs joins McDonald's
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> Former White House press secretary and senior adviser to President Obama's 2012 campaign Robert Gibbs is joining McDonald's as its global chief communications officer, the fast food chain announced <http://www.google.com/url?q=http%3A%2F%2Fnews.mcdonalds.com%2FCorporate%2Fnews-stories%2F2013%2FMcDonald%25E2%2580%2599s-Appoints-Robert-Gibbs-as-Global-Chief-C&sa=D&sntz=1&usg=AFQjCNEOGJJfNc0RjWZ6qE9spuWgx86Otw>on Tuesday.
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> Gibbs, who left his White House post in 2011, will lead McDonald’s corporate relations group, which manages government and public affairs. When he left the White House Gibbs co-founded The Incite Agency, a strategic communications firm. In 2013, he joined NBC News and MSNBC as a contributor.
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> McDonald's is in a period of change right now. Earlier this year CEO Don Thompson retired and was replaced by Steve Easterbrook, the senior executive brand president and chief brand officer. Thompson has said he plans to overhaul customer service <http://www.businessinsider.com/mcdonalds-overhauling-customer-service-2015-1> and revamp the restaurant's menu to improve business after sales declined in 2014.
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> The move to McDonald's is an interesting one for Gibbs, considering the Obama administration's push to raise the minimum wage and First Lady Michelle Obama's "Let's Move" healthy eating initiatives. In April, McDonald's raised <http://www.wsj.com/articles/mcdonalds-to-raise-hourly-pay-for-90-000-workers-1427916364>hourly wages for company-owned restaurant staff by $1, and in the past few years has begun adding healthier options to its menus as it aims to compete with other fast casual chains such as Chipotle.
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> Gibbs is far from the first former Obama campaign manager to take his talents to the private sector. Last year, David Plouffe, who directed the presidential candidate’s 2008 campaign and later worked as a senior adviser, joined Uber <http://www.politico.com/story/2014/08/david-plouffe-uber-campaign-manager-110149.html> as senior vice president of policy and strategy. He was replaced <http://www.politico.com/story/2015/05/google-rachel-whetstone-replace-david-plouffe-uber-117914.html> by a former Google executive last month, transitioning to a role in which he will have more of a say in big-picture matters.
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Eric D. Schwerin
Rosemont Seneca Partners, LLC
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