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http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm
GadgetsU.S. VP Joe Biden and Washington Politicians Love the
iPad<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm>
Jason Mick <http://www.dailytech.com/ContactStaff.aspx?id=97>
(Blog)<http://www.dailytech.com/blogs/~jasonmick>
- June 10, 2010 9:49 AM
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U.S. Vice President Joe Biden is an iPad user. (Source: YouTube)
The iPad knows no political party, embraced by red and blue politicians
alike

As AT&T's leak of email
addresses<http://www.dailytech.com/ATTs+Gaping+Hole+Exposes+114000+iPad+3G+Buyers+Email+Addresses/article18670.htm>
yesterday
demonstrates, there are more than a few fans of the
iPad<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm#>
on
Capitol Hill. White House Chief of Staff Rahm Emanuel was among those who
had their emails leaked.

However, he's not the only politician or Capitol Hill bureaucrat to go
public that they're an iPad user, according to a story in *The Washington
Post*. The story says that senior adviser David
Axelrod<http://www.whorunsgov.com/Profiles/David_Axelrod>,
deputy press secretary Bill Burton, communications director Dan
Pfeiffer<http://www.whorunsgov.com/Profiles/Daniel_Pfeiffer>,
and press wrangler Ben Finkenbinder. Obama's Economic adviser, Larry
Summers <http://www.whorunsgov.com/Profiles/Lawrence_H._Summers>, even takes
his to long staff meetings to pull up facts and figures -- and maybe play
some games if the
meeting<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm#>gets
too boring.

Summers loves the Bloomberg app, according the report, and also digs the
Scrabble app. He even downloaded his first iBook -- "The Federalist
Papers".

Other staffers enjoy ABC's "Lost" episodes, the Vanity Fair magazine app,
Major LeagueBaseball<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm#>
app,
National Public Radio's app, and a bunch of newspaper apps.

The popularity of the device has Federal Reserve Chairman Ben
Bernanke<http://www.whorunsgov.com/Profiles/Ben_Bernanke>,
a long time<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm#>Amazon
Kindle user, considering switching.

Some Republicans are also jumping to purchase the hot device. Rep. Jeff
Flake <http://www.whorunsgov.com/Profiles/Jeff_Flake> (R-Ariz.) bought one,
but promises his constituents he'll purchase apps in a "fiscally
conservative" manner. Rep. Kevin
McCarthy<http://www.whorunsgov.com/Profiles/Kevin_McCarthy> (R-Calif.)
also has been seen sporting one. And veteran Republican consultant Russ
Schreifer has a "fully souped-up, 64-gig,
3G<http://www.dailytech.com/US+VP+Joe+Biden+and+Washington+Politicians+Love+the+iPad/article18672.htm#>
version."
Between reading iBooks like "Abraham Lincoln: Vampire Hunter" by Seth
Grahame-Smith and "The War Lovers," by Evan Thomas, he finds time to use the
device to review and approve rough cuts of campaign commercials and raw
footage for ads.

However, perhaps the most high profile iPad user is Vice President Joe
Biden, that has been shown in recent YouTube
videos<http://www.youtube.com/watch?v=LSxctRwI6S4&eurl=http%3A%2F%2Fwww.youtube.com%2Fuser%2Fwhitehouse%23p%2Fu%2F0%2FLSxctRwI6S4&feature=player_profilepage>
playing
with his own iPad.

With the iPad having sold 2 million units
already<http://www.dailytech.com/UPDATE+Apple+iPad+Sales+Top+2+Million+MSI+Readies+10+WindPad+Tablet/article18566.htm>,
and on its way to as many as 8 million unit
sales<http://www.dailytech.com/Analyst+Predicts+8+Million+iPads+in+2010+Says+Sales+Are+Outpacing+Macs/article18465.htm>
this
year, it's clear that Washington D.C. is no exception to the iPad fever
that's sweeping the country. In fact, our elected officials may be leading
the charge.

--
Eric D. Schwerin
Rosemont Seneca Partners
(202) 333-1880
eschwerin@rosemontseneca.co