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Gents,


A few folks called me tonight whom I had developed a media concept with last
year. We may be able to do something with them that involve sGarth Brooks
and Steve Wynn in the next few months -- basically a new media
company/network.


Two concepts to think about:


#1: Media company \ Aug 1 - Sun Valley - we may be able to have a bit of a
meeting to talk shop.


#2: Gulf Coast - "Engagement Centers / Memberships"


Deploying festivals city by city along the Gulf Coast from July to December
could be a great strategy for:

. Services deployment and admin

. Citizen outreach and communications

. Entertainment and a great time


With college football coming up, the "government" could deploy weekly
"festivals" that would reach 200k people a site, every weekend for 12 weeks
- making them happy, enabling services, information center, you name it.


We could get and AEG http://www.aegworldwide.com/home.html , Garth (#1 all
time sales), Alabama (#10 all time sales) to create these Festivals. Wynn
could potentially support via his relationship with Garth. Jimmy Buffet's a
natural - we could talk to Rob W about Bono, go nuts on the idea, etc.


Huge one on one engagement - millons of people every weekend for 14-16
weeks.


Also we can leverate Ybrant for online ads etc. (virtual trade show smack)


Showcase for DuCool, SmartSynch, etc - all on the infield of each weekend
festival.


And I have great contacts at IPS http://www.ispsports.com/ who control all
the media right.


And the government and local and national business will fund for obvious
reasons of survival.


This is a BIG idea, not fully baked, but a big idea none the less.


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Neil Callahan

Rosemont Seneca

401 Greenwich Street, Suite 400 | New York NY 10013 | 212-933-9965

1010 Wisconsin Avenue, Suite 705 | Washington DC 20007 | 202-333-1880

917-945-9516 (mobile)

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