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http://technical.ly/philly/2013/10/16/seventysix-capital-rebrands/

SeventySix Capital: 3 exits this year, 3 name changes since 2010

Updated Oct. 29, 2013 @ 4:45pm: A previous version of this article misstated previous branding of the firm in question. The ETF Venture Fund was the branding of the firm that originated as the Eastern Technology Fund and later became SeventySix Capital.
Early stage investment group SeventySix Capital (that’s Wayne Kimmel‘s fund previously known as Artists & Instigators) portfolio company Bread, a New York City/San Francisco-based link shortener, was acquired by Yahoo, TechCrunch reported. That’s SeventySix Capital’s third exit of 2013, the fund said.


Since rebranding earlier this year, it’s also the fund’s third name change since 2010.

In 2010, what was known as the ETF Venture Fund, a successor to the Eastern Technology Fund, became SeventySix Capital.
Then, following a partnership with fashion designer Mark Ecko, SeventySix Capital became Artists & Instigators.
The fund, now working out of coworking space Benjamin’s Desk in Center City, is once again called SeventySix Capital because it “best represents [their] roots and dedication to the Philadelphia region,” said director of operations Chad Stender.
It may also symbolize a break from Ecko, who is not listed as a partner on SeventySix Capital’s website. Stender did not respond to a request for comment on that matter.

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Eric D. Schwerin
eschwerin@rosemontseneca.com

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