EMAIL DETAILS

Agreed. Only a few weeks left in the year that we'll have the whole team
around. This will help stay on task and on the same page.


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Neil Callahan

Rosemont Seneca

401 Greenwich Street, Suite 400 | New York NY 10013 | 212-933-9965 |
212-796-4037

1010 Wisconsin Avenue, Suite 705 | Washington DC 20007 | 202-333-1880

917-945-9516 (mobile)

866-749-8879 (fax)


From: Alexandra Stanton [mailto:astanton@rosemontseneca.com]
Sent: Thursday, October 21, 2010 7:25 PM
To: Eric Schwerin
Cc: Arlene Busch; Hunter Biden; Devon Archer; Neil Callahan; Rob Walker;
Joan Peugh
Subject: Re: Alternative Investment Advisory Plan


Eric,

Thanks for this email -- good set of points to focus on.

I would suggest that we go one step further and do a brief fund advisory
call every Monday with this group. Clearly there are a host of issues that
we should all collectively address, which include legal, logistical,
research, and beyond. This would be separate from the client delivery call.


This will allow us to really get this effort off the ground and ready for
expansion and to make sure that information is efficiently and consistently
shared between our two offices.

I'll loop back tomorrow with some proposed times.

I think we're really making progress on this workstream -- all good!

Alex


On Thu, Oct 21, 2010 at 3:51 PM, Eric Schwerin
<eschwerin@rosemontseneca.com> wrote:

Following up on our meeting in DC a couple of weeks ago and on subsequent
conversations, I thought it would be helpful to put down some bullets that
detail the near-term action items/plan between now and the end of the year
so we are all focused and on the same page. None of this should be seen as
a pause in our current activities, quite the contrary, but more as a way to
use the next few weeks to set us up to expand and grow the business going
forward. Let me know if you have any questions. I think we can cover a
lot of the day to day coordination in our weekly delivery call, but it also
might make sense to do a separate call sometime next week to focus on follow
up specific to these bullets.

Thanks for everyone's input thus far - I know we can really grow this
business in the near and long term.


Alternative Investment Advisory

Plan through the end of 2010


. 1) Assess regulatory compliance issues with deadline of having
at least an interim mechanism in place by Jan. 1st.

. 2) Arlene to schedule day or two in early to mid November in New
York for pitches/current client follow up

. 3) Continue bi-weekly newsletter and all other policy related
work

. 4) Continue networking on behalf of our clients, with an eye
towards low hanging fruit in the high net worth, foreign investor, and
university, endowment or Taft-Hartley space. Public (state and local)
funds should be avoided for the time being.

. 5) Work on developing CRM systems (Sugar) (i.e., uploading
contacts, training, etc.)

. 6) Aim for a dinner in NY on December 8th

. 7) Further develop Marketing Materials/Pitch Deck, etc.


Eric D. Schwerin

Rosemont Seneca Partners, LLC

1010 Wisconsin Ave., NW

Suite 705

Washington, DC 20007

(202) 333-1880

eschwerin@rosemontseneca.com

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