EMAIL DETAILS

I thought you would want to see the latest edition *NDI.org: Behind the
Scenes, *an in-house newsletter. This edition looks at how the redesign of
our website has changed the way users interact with NDI.org.

With best regards,

Ken


Kenneth Wollack
President
National Democratic Institute
455 Massachusetts Ave., NW, 8th Floor
Washington, DC 20001
202-728-5500 (Tel)
888-875-2887 (Fax)
email: ken@ndi.org
website: www.ndi.org


[image: NDI]
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NDI.org: Behind the Scenes | SPECIAL EDITION

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Dear Colleagues,

In this special edition of *NDI.org: Behind the Scenes*, we take a look at
how the website redesign has changed the way users interact with NDI.org.
We will also highlight the most viewed content and most common origins
of visitors to our website.

These data (view interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>)
are a good reminder that a ton of people are visiting our
website. Regional, functional and country pages are the online "face" of
our organization and should be kept up-to-date. If you haven't looked at
your team's page recently, please do so!

It's also a good reminder that featured stories and blog posts help us
reach a broader audience, and help define NDI's brand within the
international development community. Featured content with compelling
photos and videos consistently out-perform walls of text...so keep
them coming!

*Here are some notable statistics:*

- Compared to the old website, clicks to outbound links have increased
by 78.84% across the board, and a larger share of visitors are using the
website as a portal to things other than jobs. For instance, clicks
on the *donation
button* increased 259.14%! (view interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)


- Compared to the old website, total downloads increased by 37.91%
across the board. (view interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)

<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24956&qid=1992616>

- The *Gender, Women and Democracy* had the highest number of team-page
views, followed closely by the *Political Parties* page and then
the *Citizen
Participation* page. The *Elections Calendar* continued to be a big draw
of organic traffic to NDI's website. (view interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)

<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24956&qid=1992616>

- Aside from the U.S., the most visitors to the website came from *India*
, *Nigeria*, the *U.K.* and *Pakistan*. Among countries where NDI has
programs, the most visitors were from *Nigeria*, *Pakistan* and *Kenya*
. (view interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)

<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24956&qid=1992616>

- Stories by the *Kosovo* and *Governance* teams had the most readers. (view
interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)

<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24956&qid=1992616>

- Pat Merloe's blog post on the *role of citizens in a democracy* has
blown up to a huge degree, receiving 6,491 views. Pat also had the second
most-read blog post on *international electoral espionage*. (view
interactive infographic
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24945&qid=1992616>
)

<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24956&qid=1992616>

Please let me know if you have questions or feedback, or if you would like
to discuss these statistics in more detail.

Sincerely,

Jesper Frant
Digital Communications Manager
National Democratic Institute
------------------------------

*Was this newsletter helpful? What other information are you interested in?
What great ideas do you have for the website, blog, newsletters or new
media? Feel free to reach out to me directly at x5505 or jfrant@ndi.org
<https://contribute.ndi.org/sites/all/modules/civicrm/extern/url.php?u=24954&qid=1992616>.*

*Sessions* = period time in which a user is actively engaging with the
website.
*Pageviews* = visits to a webpage.
*Unique Pageviews* = unique individuals who visit a webpage.
*% New Sessions* = estimate of the percentage of first-time visits.
*Outbound links *= links that are meant to take you to another website or
domain.
------------------------------


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