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NFL PARTNERS WITH WHISTLE SPORTS
Digital Network Partners With League to Create Social Media Content Focused on Millennial
Fans
Whistle Sports, a SeventySix Capital portfolio company, and the National Football
League (NFL) announced today a new partnership to create and distribute original
NFL-themed social media content throughout the year. The content will star social
creators and athletes from Whistle Sports' network and will be distributed throughout
Whistle Sports' network of 257 million fans and followers across social platforms.
"This evolution of our partnership is a major stride as brands have been actively
seeking ways to leverage social content and creators focused on the NFL on the channels
where millennials are following sports 24/7. Our audience has always devoured NFL
content and we now have the ability to bring brands into the conversation," said
Whistle Sports President Jeff Urban. "From a brand perspective the agreement enables
advertisers to activate around NFL-themed content to reach their audiences via means
that have been proven highly effective and have not been previously available -
through native upload to some of the biggest and most engaged social channels."

The regularly updated content will showcase football entertainment programming including
proven formats such as short-form comedic takes, impersonations, fan subculture
documentaries, workout and training videos, skill competitions, alternate histories,
trick shots, and eSports face-offs among other formats.
Whistle Sports and the NFL will offer brands the opportunity to participate and
engage with this content to reach social-first millennial fans around the world
through brand integrations.
"Our fans continue to demonstrate an insatiable appetite for NFL digital video content,"
said Julie Moeller, Vice President of Media Strategy for the NFL. "We're looking
forward to working with Whistle Sports and its creators to develop and distribute
this exciting new content across a broad range of social media platforms, providing
another key touch point for our fans and sponsors to participate in NFL conversation
online."
About Whistle Sports
Whistle Sports creates, curates and delivers compelling sports content for fans
and brands across multiple social, digital and TV platforms. Since its formal launch
in 2014, Whistle Sports has built an active, global community with 425 of the world's
most engaging sports content creators that now encompasses over 257 million aggregate
subscribers, fans and followers with a growth rate of over 2 million a week. The
company's investors and equity holders include SeventySix Capital, Tegna, NBC Sports,
Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports
leagues.
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SeventySix Capital [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScIwG8L2zECVhwi9EGh1bnoXM2vzOO8-Spq9mGUwml8f6OYowzwXkc5LDP7XkjY7rULN6oESoYNDg_Ey85G_O-N-xD9RfEZTJ5rD5juTE3qlqwVbI7jir6vd4TpReiXMm1A==&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==]
Since 1999, SeventySix Capital has backed passionate, smart and nice entrepreneurs
of game-changing startup companies in the e-commerce, retail and healthcare industries.
Wayne Kimmel and Jon Powell are the Managing Partners of SeventySix Capital. Powell
is also the CEO of Kravco, a leading private real estate developer and property
management company that developed the King of Prussia Mall.
SeventySix Capital's top exits include:

1. SeamlessWeb - acquired by ARAMARK now public as GrubHub (NYSE: GRUB)
2. Take Care Health Systems - acquired by Walgreens (NYSE: WAG)
3. NutriSystem (NASDAQ: NTRI) - top performing stock in the U.S. for 5 consecutive
years.
Intel, IBM and Yahoo! have also acquired SeventySix Capital's portfolio companies.
Some of SeventySix Capital's current portfolio companies include: AdWerx [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScLZxHP9NhrY44LBg_d1_w5o9wCR3YRcYMfFPOfJGiK75Ic7YSI3Wo8tcryvBUhZcH-7tpcowxhjpBhVZ8PtIlYm8XR4Vu19Y-y2J_qUt7yWP_zQgUKc8nxs=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
CareCam Health Systems [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScGpzz5cq2ZNJx985yaYs9dYbCWGPiWso_o5H0zXJ9xvk_s5w29dCy_898w1O71amDfJex2ig7iORYWk3FKGLDcwpaa27BAgUrrSALphCXD6opvVacIz1msQCPrLo3gEIKBMW16VpWmga&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
Dwolla [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScFBCdrelija5Ij2IrrVoP1WCBstwQk_HvWffUshZO7BV5-4sL4VaPe4XjnNPktxBcEO_AUHCNlpzNI1vua4vqDBrp0DWraadIrAFuZI33zLrzR30cRav2LU=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
Indiegogo [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScKpZeS79rrSR8kMDCRIrTB0h9SonXawmLeK35DaDiV9urtteBLiLnIKVgjO49b6A6DYG3NKIYn-9jATg_J9loYltHvMdC340oh4zhNvqN-CQtXWPr-bvhJY_SwMZDHtVFQ==&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
kwik [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScO4G_Afvnb3scmERD6T8yXiSuAk4m-CFFrtt_vG2E4NvBb7sx4uT0FXHsccA-2gV8kT3ZCaExcEXR0UgD_azlf1viGyXJ15CXSuJdIDhQPaou749bFfjcMw=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
Lindi Skin [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScPqgsPFkdpuga1Utq-6XeqH3CIL4lvdoRKmaai0dkF20AWQg-iuvnwMP8bup_UJTR9nh4ESFFd80MG9VT72iE-UmIKgoV9VuR7vZYp5gCeS8U2hWmtQrKm0=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
ReverbNation [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScFBCdrelija5qd4PYWqjDuToxy5O6rO_PMteeoTx1vzHca0S89_6NcGqlMqJSPPDACvbesu7W5svMoYUZB-e5UVvE3Crp018oZdNDWpVZgrhNOE36JVLVv0=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
StartUp Health [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScDtxn2DM-d_mC230T67hiqp-0x35-99rKTzopV3aUQT-zGN8eFod6S40JhFJVCv-xf8vZsSnlpnTUrNeSO3hSh19QAIz4YD2QXb967bQTSC8f4ECCiJnj-45Dqk4-91Ojg==&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==],
Thrive Commerce [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScFBCdrelija5egkf3Kde_mNSn56tUAQBSzLhzqakpNdSJr6zoidLzbyKBFhwhGLeeVF789aza0ySdlC9Q0XQ0j1HbbLRiX8HXuWRWt3Rm9gRy8_4RiJef0O2vD6sWxcmiQ==&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==]
and Whistle Sports [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScNkWfpCWwjzWILykFF4J34N_jWSznNfVhHGQ2aeleThNZthLCH_259Uayj1EY3_h4E1xnY9soKp4IHEr_xEzUPRNDIS9XW2m633P7q0abhSM7cV887Xij7qRO_NOVo_qeA==&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==].
The SeventySix Capital team is extremely active in the entrepreneurial and non-profit
communities around the world.
Recently, SeventySix Capital was instrumental in bringing a Microsoft Reactor [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScG6daqvbP-WDiX_sQ6CfTItnUiAR5gIiBO4BaEbwMqS54erVfsN5CeUvjO6Uo9sqXuNBjGL6sHZRMIuqaDy3p2uzXVjdYC3lG2tpEDkajaSzLIO94fPLCb3eGnzPL9hFrhKHFdszrqx9SqYh_y1VdcA=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==]to
Philadelphia, PA through a partnership with the University City Science Center and
Wexford Science & Technology. Kimmel describes the Microsoft Reactor [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScG6daqvbP-WDiX_sQ6CfTItnUiAR5gIiBO4BaEbwMqS54erVfsN5CeUvjO6Uo9sqXuNBjGL6sHZRMIuqaDy3p2uzXVjdYC3lG2tpEDkajaSzLIO94fPLCb3eGnzPL9hFrhKHFdszrqx9SqYh_y1VdcA=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==]
in this VIDEO [http://r20.rs6.net/tn.jsp?f=0018F_FRpYckdX_YpPpNr4SyHmvGa1qgeKkY1LDuAgSsn2-YKnVdRfScG6daqvbP-WDiX_sQ6CfTItnUiAR5gIiBO4BaEbwMqS54erVfsN5CeUvjO6Uo9sqXuNBjGL6sHZRMIuqaDy3p2uzXVjdYC3lG2tpEDkajaSzLIO94fPLCb3eGnzPL9hFrhKHFdszrqx9SqYh_y1VdcA=&c=O6Mg3lNM4-kNVySLGkNrbZbnSNwePSTCZ-YYZO_A5CmpMQH6Xe1uiA==&ch=26qMck-RxxXfzv1wAUpwDeeRyKTcW6M5gM5n-_KunAT1O8FlTu7AOQ==].
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Philadelphia

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