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Running on Character
Michael Scherer notes the most interesting quote from President Obama's re-election launch video comes from the southern white guy: "I don't agree with Obama on everything. But I respect him and I trust him."

"Consider what an extraordinary line this is for a video meant to recruit volunteers to organize for a presidential campaign. Have you ever met a campaign organizer that goes door-to-door or works the phones for a candidate that they admit they don't agree with? The reasoning behind this line can be found in a recent Associated Press poll. As of late March, 53% of the country approved of the way Obama was doing his job as president. But 59% said they had a favorable view of Obama, 59% said Obama 'cares about people like' them, and 84% said he was a likable person. Obama would rather make his pitch to 84% of the country than from 53% of the country. That white guy from North Carolina represents the gap between."


Eric D. Schwerin
Rosemont Seneca Partners, LLC
1010 Wisconsin Ave., NW
Suite 705
Washington, DC 20007
(202) 333-1880
eschwerin@rosemontseneca.com
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