EMAIL DETAILS

By James Hohmann (
mailto:jhohmann@politico.com
jhohmann@politico.com ; Twitter: @jameshohmann)

PERRY'S FIRST PAID AD - $175K WILL PUSH JOBS MESSAGE IN IOWA:Rick Perry's first paid ad, which will begin airing today in Iowa on broadcast and cable, is an extraordinary conventional 30-second bio spot designed to introduce him to traditional caucus goers as likable and experienced. The Texas governor talks directly into the camera about his plan to create jobs by tapping energy resources and eliminating regulations put in place by President Obama. "As President I'll create at least two-and-a-half million new jobs, and I know something about that," Perry says. "In Texas we've created over one million new jobs while the rest of the nation lost over two million." There is no direct attack on
Romney or targeted appeal to social conservatives. Watch:
http://go.politicoemail.com/?qs=5dc3c899f94246792cefb4724a01988f8b4dab7f076287f2d8e64d1383b08c47
http://go.politicoemail.com/?qs=5dc3c899f94246792cefb4724a01988f8b4dab7f076287f2d8e64d1383b08c47

EXCLUSIVE - NRCC ATTACKS LOEBSACK WITH AN ANTI-STIMULUS AD:Perry won't be the only Republican on Hawkeye state TV this week. The National Republican Congressional Committee is starting another TV ad against vulnerable Iowa Rep. Dave Loebsack today. An $11,200 buy will get them on the air for two weeks in the Cedar Rapids and Davenport markets. The NRCC script: "You know the old saying....fool me once, shame on you, fool me twice shame on me. Will Dave Loebsack fool you again?" This pairs nicely with the Crossroads hit on Boswell we told you about yesterday. We like the dramatic use of the match:
http://go.politicoemail.com/?qs=5dc3c899f9424679cd5ac9c7bce212dd33d0671997ac66c5ee292d94ac4eab93
http://go.politicoemail.com/?qs=5dc3c899f9424679cd5ac9c7bce212dd33d0671997ac66c5ee292d94ac4eab93 .

SNEAK PEEK - ROMNEY GETS AMODEI ENDORSEMENT:Mitt Romney will announce the support of newly-elected Nevada Rep. Mark Amodei later today. He joins Lt. Gov. Brian Krolicki and Rep. Joe Heck in endorsing the frontrunner. Gov. Brian Sandoval endorsed Perry. "A change of leadership is needed and Mitt Romney is the conservative best equipped to rally Republicans, Independents and Democrats behind a new, competent direction for the Silver State's and America's economic future," Amodei says in a forthcoming statement.

*** As conservatives turn on 9-9-9, Perry stops answering questions about birth certificates and McCaskill sells Claire Air, here's POLITICO's Morning Score: your daily guide to the permanent campaign.

OHIO PROXY WAR - ROMNEY HEDGES, PERRY CAPITALIZES:Mitt Romney faces a series of negative headlines today in the national and Ohio press after a botched visit to a call center outside Cincinnati yesterday. The frontrunner backed off earlier expressions of support for the state law to curtail collective bargaining rights, which voters are likely to reject the week after next. Austin quickly seized on Romney's equivocation, which bothered conservatives already prone to see him as inauthentic and overly reactive to polling. 'As a true conservative, I stand with Gov. Kasich in promoting S.B.5 for fiscal responsibility and job creation in Ohio,' Perry said in a statement to CNN's Peter Hamby. The
Cincinnati Enquirer headlines notes that Romney "sidesteps" Ohio issues:
http://go.politicoemail.com/?qs=5dc3c899f9424679d60d8c4b04f66bac63e10e82668e60194faa5a02fb348eb0
http://go.politicoemail.com/?qs=5dc3c899f9424679d60d8c4b04f66bac63e10e82668e60194faa5a02fb348eb0 . The New York Times headline calls it "an awkward visit":
http://go.politicoemail.com/?qs=5dc3c899f9424679dec3d3b6a47e982d0af8501fb134f06187882f1380fa71ab
http://go.politicoemail.com/?qs=5dc3c899f9424679dec3d3b6a47e982d0af8501fb134f06187882f1380fa71ab . Hamby's piece on Perry's pushback:
http://go.politicoemail.com/?qs=ab963c0e27ae91f6a816c82b1d4cc13eb0538abe1642c74a18ff2326ed57fe83
http://go.politicoemail.com/?qs=ab963c0e27ae91f6a816c82b1d4cc13eb0538abe1642c74a18ff2326ed57fe83 .

PERRY ON O'REILLY - INTENSIFIES ATTACKS ON MITT AS A FLIP-FLOPPER:In aninterview from South Carolina on Bill O'Reilly's Fox News show last night, Perry faulted Romney for changing his position on guns, abortion and gay marriage. "I think in his own words, he says, listen, you know, I need to say whatever I need to say for whatever office I'm running for," Perry said. "How do you change at the age of 50 or 60 positions on life, positions on guns, positions on traditional marriage? I mean those aren't minor issues, Bill. So to change those at the age of 50 or 60 tells you all you need to know about that." Video clip:
http://go.politicoemail.com/?qs=ab963c0e27ae91f6b09eea6b955af745f75bf2b2188c9413abd7f316f4166470
http://go.politicoemail.com/?qs=ab963c0e27ae91f6b09eea6b955af745f75bf2b2188c9413abd7f316f4166470 .

PERRY'S FLAT TAX - WALL STREET JOURNAL LIKES IT MORE THAN NATIONAL REVIEW:The Journal's powerful editorial board largely praises Perry's new tax plan today, even as they raise questions about his deductions for charitable contributions, state and local taxes and mortgage interest. The summation: "The good news is that Mr. Perry and most of his competitors are thinking big, with proposals that will reverse the U.S. slide to high-debt, slow-growth stagnation...The flat tax puts Republicans on the side of private growth and government reform, a potent combination. Perhaps Mr. Perry and his comrades can even coax Mitt Romney to join the party." WSJ:
http://go.politicoemail.com/?qs=ab963c0e27ae91f68119ed0281cb2154b08400c06113376de2e8338e3034e3c4
http://go.politicoemail.com/?qs=ab963c0e27ae91f68119ed0281cb2154b08400c06113376de2e8338e3034e3c4 .National Review faults the plan for being too politically cautious:
http://go.politicoemail.com/?qs=ab963c0e27ae91f669d5d6fd1e24442a1718fe9d4e210af74436123c38ddc069
http://go.politicoemail.com/?qs=ab963c0e27ae91f669d5d6fd1e24442a1718fe9d4e210af74436123c38ddc069 .

WAPO/ABC POLL - CONSERVATIVES SOUR ON 9-9-9:"A flat tax- implementing a single income tax rate for all Americans -divides the overall public about evenly, but among 'very conservative' Republicans and independents, nearly three-quarters hold favorable views of the idea," the Washington Post's Jon Cohen wrote yesterday afternoon of a new Washington Post-ABC News poll. "By contrast, most Americans and about half of the most conservative Republicans and independents- 49 percent-have unfavorable impressions of what has become the featured policy for GOP contender Herman Cain, his '9-9-9' tax plan...Overall, 47 percent of Americans say they view a flat tax positively; 48 percent negatively. For
'9-9-9,' there is a less favorable split: 36 percent positive and 56 percent negative...Even among the most conservative Republicans and independents, 26 percent have strongly unfavorable views of '9-9-9;' 22 percent hold very favorable impressions."
http://go.politicoemail.com/?qs=ab963c0e27ae91f674e85a9b941cbbe8802b7fa4cfcf63ee28815beb71fb672a
http://go.politicoemail.com/?qs=ab963c0e27ae91f674e85a9b941cbbe8802b7fa4cfcf63ee28815beb71fb672a

TRYING TO CHANGE THE SUBJECT - PERRY STOPS ANSWERING BIRTHER QUESTION IN SOUTH CAROLINA:The Associated Press reports from Columbia that Perry wouldn't answer a reporter's direct question about whether he believed the president was born in the United States: "I'll cut you off right there," Perry said when asked about Obama's birth certificate. "That is one of the biggest distractions that there is going. We need to be talking about jobs." More from AP: "The comments come on the heels of Perry's interview with CNBC and The New York Times, released Tuesday morning, in which he said the birth certificate question was 'a good issue to keep alive.' 'It's fun to poke him a little bit,' Perry said
of the president."
http://go.politicoemail.com/?qs=ab963c0e27ae91f6204d750f32446324f5cbb21ae72bc06de0bfd33f8f00ce43
http://go.politicoemail.com/?qs=ab963c0e27ae91f6204d750f32446324f5cbb21ae72bc06de0bfd33f8f00ce43

NYT/CBS POLL - MAJORITY THINKS OBAMA LACKS CLEAR PLAN FOR CREATING JOBS:"The approval rating for Mr. Obama, 46 percent, appears to be elevated by positions he has taken on foreign affairs. Sixty percent of those questioned said they approve of his handling of Iraq, a question added to the poll after his announcement last Friday that American troops would come home by the end of the year," the New York Times writes of its latest poll with CBS News. "But the president, whose disapproval rating is also 46 percent, also faces mixed signals from the public about his latest job-creation proposals. While the poll found substantial support for the plan's individual components, more than half of the
public say he lacks a clear plan for creating jobs, despite his extensive travels around the country over the last six weeks selling his proposals."A1 story:
http://go.politicoemail.com/?qs=ab963c0e27ae91f6936f3252051f2b0b71526eafa79e01031e0f49a662053604
http://go.politicoemail.com/?qs=ab963c0e27ae91f6936f3252051f2b0b71526eafa79e01031e0f49a662053604 .

15% SAY WE'RE ON THE RIGHT TRACK - "AN INTENSELY ANTI-ESTABLISHMENT, ANTI-WASHINGTON, ANTI-WALL STREET MOMENT":That's how Stan Greenberg and company describe the results of Greenberg Quinlan Rosner's latest national survey for Democracy Corps. Their October national poll finds these eye-popping numbers: "Just 15 percent believe we are heading in the right direction-the lowest optimism since the crash and down 13 points since June. Negative ratings of the economy are up 5 points since last month and now equal what they were during the height of the economic crisis...Nearly 60 percent of voters give Wall Street a negative rating. The President's approval rating has dropped to 40 percent-the
lowest in our tracking. But voters have pulled back more sharply from the Republicans; two-thirds now disapprove of the Republican Congress, almost half (48 percent) disapprove strongly." A 7-page memo by Greenberg, James Carville and Erica Seifert:
http://go.politicoemail.com/?qs=ab963c0e27ae91f6675000735d24d20373f93278fb5ea048143db49d926f9989
http://go.politicoemail.com/?qs=ab963c0e27ae91f6675000735d24d20373f93278fb5ea048143db49d926f9989 . An18-slide PowerPoint by the Democratic pollster:
http://go.politicoemail.com/?qs=ab963c0e27ae91f6a4d815b68309de1efc5b593be82fb0a37e57118124f1ea3e
http://go.politicoemail.com/?qs=ab963c0e27ae91f6a4d815b68309de1efc5b593be82fb0a37e57118124f1ea3e .

CAIN ROBOCALLS - A VISIBLE SIGN OF ORGANIZED ACTIVITY IN IOWA:"Herman Cain is making robocalls into Iowa, according to one registered voter who received one tonight," Maggie Haberman reported last night."It's among the first visible signs of organized activity by Team Cain in Iowa since a large part of his paid staff walked off the campaign during the summer.The call featured Cain himself talking, and the script included references to his '9-9-9' plan and to Ronald Reagan...Such calls are typically used to push a message, and to identify potentially supportive caucus-goers."
http://go.politicoemail.com/?qs=ab963c0e27ae91f679f036b97b046bae0c17c832fb1a360ecf135d46b4e208b1
http://go.politicoemail.com/?qs=ab963c0e27ae91f679f036b97b046bae0c17c832fb1a360ecf135d46b4e208b1

GINGRICH FUNDRAISING - RAISES MORE IN OCTOBER THAN ALL OF Q3:"While filing papers for the New Hampshire primary Tuesday,Newt Gingrich announced his campaign fundraising totals this month alone have surpassed the amount raised in the entire third quarter," per NBC. "Campaign spokesman R.C. Hammond confirmed to NBC News that Gingrich 'surpassed the $800,000 mark today.' According to the campaign, they have received 11,200 donations this month at an average of $75. Three out of four donors are first-time contributors."
http://go.politicoemail.com/?qs=d69df8f8c903a4c5d596f18b5070e60be5c19b8e289e83762bf215964daeb1dc
http://go.politicoemail.com/?qs=d69df8f8c903a4c5d596f18b5070e60be5c19b8e289e83762bf215964daeb1dc

WHAT THE PRESIDENT IS UP TO - PROMOTING COLLEGE AFFORDABILITY IN DENVER:"In the morning, the President will deliver remarks on the steps the Administration is taking to increase college affordability by making it easier to manage student loan debt. The announcement is part of a series of executive actions to put Americans back to work and strengthen the economy because we can't wait for Congressional Republicans to act." He's supposed to be back at the White House at 5:10 p.m. ET. Timed to the president's visit, the DNC is launching a Spanish-language ad in Denver:
http://go.politicoemail.com/?qs=d69df8f8c903a4c59f33b4a36b9eb0d705e7a5baeb0a39bead15d35b23f0ce50
http://go.politicoemail.com/?qs=d69df8f8c903a4c59f33b4a36b9eb0d705e7a5baeb0a39bead15d35b23f0ce50 .

WHAT THE REPUBLICAN CANDIDATES ARE UP TO:Romney hosts a breakfast fundraiser with members of Congress in DC before visiting a Fairfax, Va., GOP victory center. Perry has a fundraiser in St. Pete Beach, Fla. Cain speaks at a Republican dinner in Corpus Christi.

OCCUPY BOEHNER - HOUSE DEM CANDIDATES BRINGING PETITIONS TO CAPITOL:Seven liberal House candidates in town this week for Democratic meetings plan to deliver more than 20,000 petitions to Speaker John Boehner's office this afternoon from people saying they "stand with the 99%." Participating in the rally, organized by the Progressive Change Campaign Committee, are Eric Griego (NM-1), Lois Frankel (FL-22), Ilya Sheyman (IL-10), Marko Liias (WA-1), Franke Wilmer (MT-AL), Wenona Benally Baldenegro (AZ-1) and Lori Saldana (CA-52). This is part of the broader effort among would-be elected officials on the left to both channel and lay claim to the energy of Occupy Wall Street activists. So far
they have had relatively little success.

MISSIOURI SENATE - MCCASKILL SELLS THE PLANE:"Sen. Claire McCaskill sold the private plane that caused her so much political heartburn last spring and could come back to haunt her re-election campaign," McClatchy reports. "Dubbed 'Air Claire' by Republican critics, McCaskill had promised 'to sell the damn plane' when the controversy involving public reimbursement for political travel and delinquent back taxes put the normally surefooted Missouri Democrat back on her heels... the plane was sold to Northeast Montana Stat Air Ambulance Cooperative for $1.9 million. [Her spokesman] said that McCaskill took a loss... Republicans filed a complaint with the Senate Ethics Committee, which was
recently dismissed."
http://go.politicoemail.com/?qs=d69df8f8c903a4c56f5b1439079f2395b61643962152406e299ad77ff0fb2c3a
http://go.politicoemail.com/?qs=d69df8f8c903a4c56f5b1439079f2395b61643962152406e299ad77ff0fb2c3a

ARIZONA HOUSE - GOSAR COULD FACE BABEU IN PRIMARY:There's buzz in Arizona that Republican freshman Paul Gosar could leave his race against Ann Kirkpatrick, his Democratic predecessor, in the first congressional district to run against Sheriff Paul Babeu in the GOP primary for the new fourth district. The Yellow Sheet, a subscription tip sheet out there, reports that Gosar is rumored to have gone house hunting in the fourth district and that some consultants see Babeu's Monday announcement that he is forming an exploratory committee as a bid to plant a flag.

MASSACHUSETTS SENATE - LEAGUE OF CONSERVATION VOTERS TARGETING SCOTT BROWN WITH $1.8 MILLION AD BUY:"The environmental group, the League of Conservation Voters, is going up with a $1.8 million broadcast and cable ad buy in the Boston media market, according to a source with the group," per NBC's Chuck Todd and Domenico Montanaro. "The ad accuses incumbent Republican Sen. Scott Brown of having 'gone Washington' and that he 'hasn't voted a single time for the environment since he's been in Washington, which is something we're pretty sure his constituents are going to be surprised to hear,' the source said." Story and ad:
http://go.politicoemail.com/?qs=d69df8f8c903a4c5fa322cb456d5ab8d240a5124ae2311d0fef65b2d263166f2
http://go.politicoemail.com/?qs=d69df8f8c903a4c5fa322cb456d5ab8d240a5124ae2311d0fef65b2d263166f2 . If you missed it, here is the Daily Beast story from yesterday in which Democrat Elizabeth Warren took credit for laying "much of the intellectual foundation" for the Occupy Wall Street movement:
http://go.politicoemail.com/?qs=d69df8f8c903a4c57d4466e74734e157cf2829173268beae95b27e785f83ac61
http://go.politicoemail.com/?qs=d69df8f8c903a4c57d4466e74734e157cf2829173268beae95b27e785f83ac61 .

CODA - QUOTE OF THE DAY:"I'm going to wait until everybody is voted off the island. Once they narrow it down to one or two, I'll start paying attention." - President Obama comparing the GOP field to "Survivor" during his sit-down with Jay Leno.
http://go.politicoemail.com/?qs=d69df8f8c903a4c57cd30272b3eea71689aee5bff2ac627608e79fc592dabee2
http://go.politicoemail.com/?qs=d69df8f8c903a4c57cd30272b3eea71689aee5bff2ac627608e79fc592dabee2

Go to POLITICO Morning Score Now >> http://go.politicoemail.com/?qs=d69df8f8c903a4c543aba99a9f8087653ba369bd655d250035c095fa60dea054

=================================
2011 POLITICO, LLC
POLITICO Morning Score.
To unsubscribe, http://go.politicoemail.com/?qs=d69df8f8c903a4c5a5ca4ae348a4f3e5dfc4256ea98dea2b39710a5bab5f4682
=================================