Farmers Feeding the World Ramps Up Social Media Engagement

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<html><head><title></title></head><body background="http://www.agweb.com/=ims/Agribusiness/images/stripe_bgd.gif" alink="#ffcc00" link="#0000cc"=bgcolor="#ffffff" text="#000000" vlink="#0000cc" name="http:__www.=gweb.com_aims_Agribusiness_images_stripe_bgd.gif" spname="http:__www.agw=b.com_aims_Agribusiness_images_stripe_bgd.gif"><IMG src="http://open.mkt7.com/open/log/37315866/OTY4NzA0MTI5MAS2/0/MTE3MDUxMzkxS0/1/0"><CENTER><=ONT SIZE="1" COLOR="#000000" FACE="ARIAL">This message contains grap=ics. If you do not see the graphics, <A href="http://links.mkt1847.com/=ervlet/MailView?ms=MzczMTU4NjYS1&r=OTY4NzA0MTI5MAS2&j=MTE3MDUxMzkxS0=mt=1&rt=0">click here to view</A>.</FONT><font face="ARIAL" color=#808080" size="2"><br></font></CENTER><div align="center"><a name=top" ></a><br /><table border="1" cellspacing="0" cellpadding="0" w=dth="550"><tr><td bgcolor="#ffffff" height="1053" valign="top" ali=n="center"><table border="0" cellspacing="0" cellpadding="5" width="550" bgcolor="#efefef"><tr><td bgcolor="#ffffff" height="9" colsp=n="2" align="center"><div style="text-align: center"><img border="=" alt="" width="315" height="52" src='http://contenta.mkt1847.=om/ra/2011/29506/10/37315866/FJFoundation.jpe' /></div></td></tr></table><le border="0" cellspacing="0" cellpadding="5" width="550"><tr><t= height="39" colspan="2"><b><font color="#000000" size="3" face=Arial, Helvetica, sans-serif"><u>For Immediate Release</u></font></b></td>=td><div align="right"><font color="#000000" size="2" face="Arial, =elvetica, sans-serif"><strong>For more information contact:<br /></strong>=br /><strong>Charlene Finck, President</strong><br /><strong>Phone: 573.58=.9642<br />E-mail: <a href="mailto:cfinck@farmjournal.com" name="cfin=k_farmjournal_com">cfinck@farmjournal.com</a></strong><br /></font></div><=td></tr></table><table border="0" cellspacing="0" cellpadding="5" wi=th="550"><tr><td height="99" colspan="2"><div align="center"><h2><=trong>Farmers Feeding the World Ramps Up <br />Social Media Engagemen=<em><br /></em></strong></h2></div></td></tr><tr></tr><tr valign="middle=><td height="162" valign="middle" width="97%"><p><em>Philadelphia, P= </em>(October 31, 2011) -- The Farm Journal Foundation's <em>Farmers Feed=ng the World </em>initiative successfully launched an aggressive, long-ter= social media campaign in the past month aimed at exponentially increasing=digital engagement between farmers, consumers, students, educators and pol=cymakers, with more than 50 food-focused events in the next 12 months.</p>=p>On Sept. 29, the initiative sponsored a virtual event called <em>A Day i= Agriculture </em>hosted by the nation's leading third-party agricultural site, www.agweb.com, to connect Americans to where their food comes from= More than 130 farmers took time to explain a day in the life of a farmer =ia AgWeb, tweeting 340 times, while 272 consumers and agriculture professi=nals posted 674 messages on Twitter throughout the day. "I am learnin= today," food advocate Leslie Henry of New York City posted on her Tw=tter feed after her questions about egg production were answered by a farm=r.</p><p>Three weeks later, Oct. 18-21, <em>Farmers Feeding the</em> <em>W=rld</em>'s 2,500-sq.-ft. mobile exhibit took center stage at the National Convention Career Show to celebrate the new $500,000 partnership betwee= the Farm Journal Foundation and FFA, with matching funding from the Howar= G. Buffett Foundation. The partnership makes it possible to give 130-plus=grants to local FFA chapters who start sustainable hunger programs in thei= local communities.</p><p>When asked how they would use the grants, provid=ng up to $2,500, to fight hunger, hundreds of students at the convention b=ainstormed hunger projects they could start in their communities. Several =undred teachers and students shared those ideas on the <em>Farmers Feeding=the World </em>Facebook page. Kristi Harkins of Raleigh, N.C., wrote, &quo=;If I had $2,500, I would fight hunger by implementing community gardens a=d education in areas that were less fortunate. By educating these people o= how to grow their own products, we could fight hunger together and teach =arming practices throughout the world."</p><p>The social media event =ngagement continues with the 13th Farm Journal Forum on "Securing Glo=al Food Security with Sustainability" in Washington, D.C., on Dec. 5-=. Sponsored by the Howard G. Buffett Foundation and hosted in partnership =ith Informa Economics, the Farm Journal Forum will enable farmers, consume=s and policymakers to engage in discussion of critical farming and food is=ues which will continue via Twitter and Facebook, the mainstream media and=reports on national television.</p><p>"Consumers, farmers, policymake=s and educators have an insatiable desire to begin meaningful conversation= about food," said Anna-Lisa Giannini, Farm Journal Foundation's soci=l media manager. "Not only do we plan to leverage traditional media o=tlets to connect all the stakeholders in food security, but we plan to lev=rage our social media expertise to bring that conversation past the farm g=te."</p><p>In 2012, the <em>Farmers Feeding the World </em>mobile exh=bit road show is set to travel for 28 weeks to 12 consumer events and to t=e 35 college campuses of the Big 10, Big 12 and MAC conferences, where stu=ents will learn about the need for food security solutions and have the op=ortunity to attend evening "Food Forums" initiating conversation= between farmers, students, educators and community leaders that will be s=ared widely through all social media platforms.</p><p>To follow these and =ther social media events in the coming months, check <a target="_blank" =href="http://links.mkt1847.com/ctt?kn=1&ms=MzczMTU4NjYS1&r=OTY4NzA=MTI5MAS2&b=0&j=MTE3MDUxMzkxS0&mt=1&rt=0" name="wwwfarmersfeeding=heworldorg">www.farmersfeedingtheworld.org</a>, follow us on <a target="=blank" href="http://links.mkt1847.com/ctt?kn=3&ms=MzczMTU4NjYS1&r=OTY4NzA0MTI5MAS2&b=0&j=MTE3MDUxMzkxS0&mt=1&rt=0" name="Twitter=1">Twitter</a> and visit the <em>Farmers Feeding the World</em> <a target="_blank" href="http://links.mkt1847.com/ctt?kn=4&ms=MzczMTU4NjYS1=r=OTY4NzA0MTI5MAS2&b=0&j=MTE3MDUxMzkxS0&mt=1&rt=0" name="Faceb=ok page_1">Facebook page</a>.<br /></p><p> </p></td><td height="170= colspan="2"><p></p></td></tr><tr bordercolor="#020000"><td height="=5" width="97%" align="left"><font size="2" face="Arial, Helvetica,=sans-serif"><b>About Farm Journal Foundation</b></font><br />The Farm Jour=al Foundation is a nonprofit corporation dedicated to sustaining U.S. agri=ulture's ability to serve the vital needs of a growing world population wi=h education and assistance focused on the unique interests of people and o=ganizations aligned with U.S agriculture. The Foundation houses Farm Journ=l's myriad advocacy initiatives such as the <i>Farmers Feeding the World</=> campaign and elements of the Farm Journal Legacy Project.</td><td height="65" valign="bottom" width="3%"></td></tr><tr valign="top"><td hei=ht="65" width="97%" align="left"><p align="center"><font size="2= face="Arial, Helvetica, sans-serif">-30-</font></p></td></tr></table><p=<font size="2" face="Arial, Helvetica, sans-serif">Farm Journal Founda=ion, 30 S. 15th Street, Suite 900, Philadelphia, PA 19102</font></p></td><=tr></table><table border="0" cellspacing="0" cellpadding="5" width="573"><tr><td height="39" width="563" colspan="2"><p align="left=><font color="#000000" size="1" face="arial, heveltica">This message=was sent to you based on your AgWeb.com Email Preferences. Please do not r=ply to this email; replies to this address will not be received. Send emai= related questions or report any problems to <a href="mailto:emailmgr@a=web.com" name="emailmgr_agweb_com">emailmgr@agweb.com</a> or call us tol=-free at 800-320-7992. To unsubscribe please <a href="http://links.mkt1G.com/ctt?kn=5&ms=MzczMTU4NjYS1&r=OTY4NzA0MTI5MAS2&b=0&j=MTE3MD=xMzkxS0&mt=1&rt=0" name="www_magnetmail_net_Actions_uns">click here<=a>.</font></p></td></tr></table></div></body></html>
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