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Introducing Brand USA...


Dear Friends,

It is with great pride that today we introduce you to America's new global brand "USA."

The creation of our brand strategy is the first critical step to launching the United States' first coordinated global marketing effort dedicated to welcoming international travelers to come visit.

We began this journey with a challenge. America is a diverse and expansive place. How could we begin to define everything this country represents to people around the world?

We hope this video<http://cl.exct.net/?ju=fe2a15737662047a761179&ls=fdfc13767664077f76177875&m=fefd1771716703&l=fe9916747460007e71&s=fe1f137971660d7c761178&jb=ffcf14&t=> will show you how we set about answering this question, and what we found.

What we discovered was that America is more than a collection of diverse destinations; it is an idea. One that symbolizes freedom, diversity and boundless possibilities. In the USA anything is possible, so everything is possible.

That big idea led us to our brand positioning: the United States of Awesome Possibilities Welcomes Everyone.

The USA logo was designed to reflect this. It is welcoming, fresh, unexpected and inclusive. It celebrates the idea that no one thing defines the USA, but that each visitor and each experience helps create the fabric of American culture.

So what else is changing?

Beginning today, the Corporation for Travel Promotion will be doing business as Brand USA Inc. to more clearly align our corporate messaging with our brand strategy.

Visit DiscoverAmerica.com<http://DiscoverAmerica.com> and TheBrandUSA.com<http://TheBrandUSA.com> to see the exciting new changes for yourself. And click here to read our full press release<http://cl.exct.net/?ju=fe2e15737662047a761274&ls=fdfc13767664077f76177875&m=fefd1771716703&l=fe9916747460007e71&s=fe1f137971660d7c761178&jb=ffcf14&t=>.

Help us spread the word - the United States of Awesome Possibilities Welcomes Everyone.

-The Brand USA Inc. Team


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INDUSTRY WEBSITE:
www.theBrandUSA.com<http://www.theBrandUSA.com>


CONSUMER WEBSITE:
www.DiscoverAmerica.com<http://www.DiscoverAmerica.com>

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--
Ray Brown