EMAIL DETAILS

Hello, Excited for our launch next week?

Have two disbursement approvals for you. First is for the initial printing of 1k training manuals for Darkness to Light. It’s $7174.04, and the invoice is attached. We’re just printing 1,000 books with our logo now, as we expect to have some corporate sponsorship in the next few weeks and will want to include their logos on books in the future..

Second, I’m asking for your approval of an advertising budget for this roll out. I’m working with our digital folks to figure out what the best use of those funds online would be. The idea would be to advertise the Darkness to Light trainings we’re running the week of 4/11-4/15. Naturally, every click would drive folks to our website for collection of email, etc. But I think there should be a print component to it as well.

I propose we choose between one of two options.
1. $8,000 ad budget - that’s about 3k for the full page ad in the news journal and the balance, about 5k, for Facebook ads
2. $5,000 ad budget - all Facebook, no print ad

We can also buy a drop down ad at delawareonline.com for about $2500. Digital folks say the $2500 for the drop down is very expensive for what it gets us in terms of clicks - but the visibility may be worth it. Money spent on Facebook ads, in their opinion and mine, is far better spent.

Ultimately, this is your call, as board members. My suggestion is we go with option one. I like the idea of a full page ad in the paper for visibility and clout. The drop down ad online seems a bit excessive, and frankly, I have ad blocker on my web browser and never see ads on delawareonline.com anyway.

I promise you I can raise the money :-).

Let me know what you think - I can get an ad mocked up over the weekend.


Joshua Alcorn
302/295.8340 (office)
302/598.1885 (cell)
josh@beaubidenfoundation.org