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Mark Penn’s Stagwell Group Will Acquire SKDKnickerbocker - NYTimes.com

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Mark Penn’s Stagwell Group Will Acquire SKDKnickerbocker

Mark Penn on Thursday in the Washington office of his Stagwell Group, which
just made its first purchase.

Chad Bartlett for The New York Times

By DAVID GELLES
October 8, 2015

The private equity
<http://topics.nytimes.com/top/reference/timestopics/subjects/p/private_equity/index.html?inline=nyt-classifier>
firm founded with a quarter-billion dollar check from the former Microsoft
chief Steven A. Ballmer has made its first purchase.

The firm, the Stagwell Group, which is being run by the former advertising
executive Mark Penn, will acquire SKDKnickerbocker, the public relations
group best known for its advertising and campaign work for prominent
Democratic clients.

It is the first step in what Mr. Penn said would be an attempt to create a
cohesive group of advertising, research, public relations and marketing
companies.

“The goal is to build a great group of companies that have a strong
understanding of the digital world,” Mr. Penn said in an interview. “It’s a
bit of a Noah’s ark, but we’ll have one of each kind.”


Eric D. Schwerin
eschwerin@rosemontseneca.com

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