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I know we have a lot planned for rollout of our new humanitarian efforts coming up in the next few weeks, but strongly suggest we soon (in the next week) try to place a piece in Politico, or in Daily Beast (or maybe a national paper like the WP or FT) which speaks to our recent trip in stark terms: what we saw and where we saw it; the food shortage issue described in some particularity; impact on human lives, especially families, and the reaction of especially the heads of families who see to have lost hope; a reference to all of this as a catalyst for the breeding grounds for terrorism; and at a minimum the need for the donor community to address the food situation perhaps at the London meeting Feb 4. ( perhaps with a reference as to how helpful the U.S. has been).

A well placed piece now will help to generate further media coverage like CNN or Fox or MSNBC, especially before the February 4 meeting, and help on longer term media on the more strategic work we are doing. We don't need to have the long term plan for this initial coverage; we can even refer to our future work in more current coverage.

My view is that to maximize coverage and impact we try to strike when the iron is hot; and out trip last week can have more impact if we try to move fairly quickly.

Dan

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