EMAIL DETAILS

That would be awesome

Sent from my iPhone

> On Jun 4, 2014, at 8:02 AM, Neil Callahan <ncallahan@rosemontseneca.com> wrote:
>
> Can we leverage our relationships with folks at Morning Joe and the folks we know at CNN to try and place a story? Rob/Eric/Hunter?
>
>
>> On Mon, Jun 2, 2014 at 5:22 PM, John DeLoche <jdeloche@rosemontseneca.com> wrote:
>> FYI. Just in case you had not received this directly. Anything we can do to help with Dr. Oz, Today Show or otherwise?
>>
>> Sent from my iPhone
>>
>> Begin forwarded message:
>>
>>> From: Ramji Srinivasan <ramji@counsyl.com>
>>> Date: June 2, 2014 at 1:34:03 PM PDT
>>> To: Ramji Srinivasan <ramji@counsyl.com>
>>> Subject: Fwd: press tour and launch - update
>>> Folks,
>>>
>>> I had meant to sent this a few weeks back after our initial launch,
>>> but please see attached for:
>>>
>>> - a quick coverage report
>>> - branding and messaging guidelines which cover some basic talk
>>>
>>> ...as well as a note I sent to the company.
>>>
>>> We have some leads that we are continuing to work (Dr. Oz and Today
>>> Show in particular - check out the photo) for opportunities.
>>>
>>> The very exciting thing is that we can now build a real
>>> consumer-driven channel. In the past few weeks we've already seen new
>>> patients find out about Counsyl through the web, get a prescription
>>> and get screened.
>>>
>>> Here's a sample case from a week back:
>>>
>>> ----
>>> 33-y old female of Dominican (maternal) and German (paternal) ancestry
>>>
>>> Patient is a self-motivated 33-y old woman of mixed ancestry who was
>>> diagnosed with endometrial cancer at age 30 and subsequently lost 100
>>> lbs to improve her overall health. She would not have qualified for
>>> BRCA screening under current guidelines. Her mother had ovarian cancer
>>> in her early 40s and is alive at age 56. Though her mother would
>>> qualify for BRCA screening, she was never inclined to pursue it. After
>>> her mother’s diagnosis, all 4 maternal aunts opted to have their
>>> ovaries removed, under the guidance of a physician. No additional
>>> family history of cancers was noted.
>>>
>>> She went through the “Get Counsyl” flow and was determined to be a
>>> BRCA2 carrier. She had genetic counseling with a Counsyl GC the same
>>> day she received her results. She is now planning to have children and
>>> then have her ovaries removed. She is still thinking about how to
>>> manage her breast cancer risks.
>>> ----
>>>
>>> Very powerful. We are now actively hiring for a VP of Marketing who
>>> can help drive patients to counsyl.com. Feel free to shoot me a note
>>> if you have any questions. Thanks!
>>>
>>> Ramji Srinivasan
>>> ramji@counsyl.com
>>> Office: 650.206.2417 | Mobile: 650.714.1635
>>> 180 Kimball Way
>>> South San Francisco, CA 94080
>>>
>>>
>>>
>>> ---------- Forwarded message ----------
>>> From: Ramji Srinivasan <ramji@counsyl.com>
>>> Date: Wed, May 7, 2014 at 10:00 PM
>>> Subject: press tour and launch
>>> To: Everyone <everyone@counsyl.com>
>>>
>>>
>>> Team,
>>>
>>> This coming morning, we’re about to make some important announcements;
>>> the forthcoming press release can be found here:
>>> https://static.counsyl.com/site_media/pdf/press-releases/Counsyl_Press_Release_05.08.2014.f73bc5e0ade5.pdf.
>>>
>>> This past week we spent an amazing few days on a bicoastal press tour
>>> with top media sources, like Forbes, Fortune, Time, Fast Company,
>>> Reuters, Associated Press, Essence, SF Chronicle, the Verge, Quartz,
>>> MIT Technology Review, and AllYou / Health Mag -- not to mention
>>> producers of the Dr. Oz Show and The NBC Today Show (check out our
>>> photo).
>>>
>>> Julie mentioned that she hasn’t had such an enthusiastic and emotional
>>> response from the press since she launched YouTube. Everyone we met
>>> with could relate to our mission, and many shared a family story.
>>> Most importantly, they believed strongly that their readers and
>>> viewers want this vital information. These meetings don’t necessarily
>>> guarantee coverage, but the willingness of prominent journalists to
>>> sit down and talk about Counsyl is an extremely good sign.
>>>
>>> We should see a handful of articles coming out in the next few days.
>>> Certain publications have a longer lead time before printing news, so
>>> we will hopefully see some additional articles in the coming months.
>>> As an example, some of the consumer outlets may want to focus on
>>> Counsyl in October, during Breast Cancer Awareness month.
>>>
>>> A timely piece of news for Counsyl is that we have raised $28M in a
>>> Series D financing, co-led by Rosemont Seneca Technology Partners and
>>> Goldman Sachs. This brings our total financing to $93M and we will
>>> continue to invest in product development and overall growth.
>>>
>>> I have a few requests from you to help generate Counsyl buzz:
>>>
>>> 1. Retweet: You will notice an updated blog post tomorrow 6AM Pacific
>>> on blog.counsyl.com, as well as tweets on our @counsyl twitter pages.
>>> If you have a twitter account, please retweet from @counsyl.
>>>
>>> 2. LinkedIn: If you haven’t already, it would help if you updated your
>>> current employment to “Counsyl.” :)
>>>
>>> 3. Read: Please review the branding and messaging document (attached).
>>> It’s important that we’re all on the same page about how to answer
>>> questions about The New Counsyl. We’ll send everyone a more formal
>>> revision of this document and review the content in a Feature Friday
>>> presentation.
>>>
>>> The last twelve months have been intense. It’s been inspiring to see
>>> all of the hard work, dedication and camaraderie you all showed over
>>> this past year as we pulled this together. Each of you made
>>> sacrifices to help make this launch a reality, and I am looking
>>> forward to sustaining and accelerating our momentum.
>>>
>>> We are doing some pioneering work across more than a few fields:
>>> molecular testing, robotics, software, price transparency, and
>>> patient-doctor communications. That work is complex and fresh - but
>>> ultimately very practical, and has a direct impact on how patients and
>>> physicians make clinical choices. One closing thought: I would
>>> consider this the starting line, not the finish line. The title of
>>> our blog post is “The New Counsyl” for a reason.
>>>
>>> Thank you!
>>>
>>> Ramji Srinivasan
>>> ramji@counsyl.com
>>> Office: 650.206.2417 | Mobile: 650.714.1635
>>> 180 Kimball Way
>>> South San Francisco, CA 94080
>>
>>
>>
>>
>
>
>
> --
> Neil Callahan
> Rosemont Seneca Partners
> 917-945-951