EMAIL DETAILS
SUBJECT:
Re: book idea
PRI: NORMAL
FROM:
R
rwn2112@gmail.com
DATE:
2012-02-29 21:50:56
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<CAH8kXNkqwuKVRJ5n0q4_NV3goPzWu-k_0K+3XiFf_oe-aE9nVQ@mail.gmail.com>
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TO:
H
Hunter Biden
<hbiden@rosemontseneca.com>
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PROCESSED
Is it only Anderson Cooper, or do you dislike all gay people. On Wed, Feb 29, 2012 at 4:15 PM, Hunter Biden <hbiden@rosemontseneca.com>wrote: > I agree- but we have to be careful not to make this a copy o profiles in > courage or a rip off of Anderson Cooper's "Heroes" series. So as much as > we profile actual people or small groups of people I think we should also > make it about how the process can work when used for good. > > RHB > 202.333.1880 > > On Feb 29, 2012, at 11:50 AM, Rob Norton <rwn2112@gmail.com> wrote: > > Also, I think we may want to refrain from labeling this "advocacy" and > make the book more about service and individual heroes who have made a > difference through extraordinary acts of advocacy. I bet if we asked > several chiefs of staff to give us examples of people who did amazing > things to get things done, we would get some interesting answers. We need > about 5 stories like Gary's where some important public people will say > that a big initiative wouldn't have gotten done without their work and the > person themselves can tell a few war stories. I keep thinking about Gary's > description of a few guys acting like ninjas to get shit done. Along those > lines, it would be super cool to do one of the cases on Bob Geldoff when he > put together the Live Aid concerts during the '85 Ethiopian famine... same > idea - one guy doing dramatic things to help the world. Again, the goal is > to be positive and motivational, so we need a wide spectrum of examples > that cross party/idealogical lines, so that everyone can find something > they can appreciate. > > On Wed, Feb 29, 2012 at 8:37 AM, Rob Norton <rwn2112@gmail.com> wrote: > >> Thinking more about this and I think we should go with an "advocates >> making a better world" angle and create a book that's positive and a >> motivator to enter public service. This could be an introductory chapter >> that may start by saying that advocates or "lobbyists" are often viewed >> with suspicion, often with good reason, but a lot of good work has been >> accomplished by people who do this work. Then we follow with (roughly) 5 >> accounts of how good work was accomplished by dedicated advocates who are >> exemplary public servants. We need to select the cases carefully because >> they each need to include 1-2 interesting anecdotes that involve public >> people doing things that are unexpected. Gary Edson's PEPFAR story is a >> great example and I think we need to try and get interviews with President >> Bush (maybe Gary could even swing Bono) to reinforce this and give the >> account a lot of cache. We'll need to identify 4 more cases that give us >> opportunities to take the same approach and those cases will need to cross >> party lines. In other words, the book needs to provide cool, behind the >> scenes stories of all kinds of people working hard as advocates to make a >> better world. Maybe one of the cases addresses Haiti so we could include >> President Clinton. >> >> This approach gives a publisher a few hooks to promote the book. First, >> it seems to me that there's a lot of opportunity here to highlight untold, >> behind the scenes stories of public people working hard to do good work -- >> a human interest hook that may generate stories that one might see in the >> Washington Post Style section or on the morning news/talk shows. The goal >> should be to include at least one anecdote in each case that would be >> newsworthy and worth a short discussion or highlight on a morning news show >> -- the strange bedfellows approach or some other story that demonstrates >> the humanity of the principals and will capture people's attention. Second, >> we stake out a position that there are some advocates/lobbyists that do >> good work and provide an interesting "side" for political talk shows... >> "these guys say not all lobbyists are bad -- let's talk to them hear >> why"... that type of thing. The key is having the hard examples and >> anecdotes that allow us to tell the story and that will serve as hooks to >> want to read the book and hear us talk about it. On a more basic level, we >> would be able to do some promotion in the Washington area bookstores like >> Politics & Prose, but if we have strong anecdotes maybe this can expand >> outside the beltway. >> >> I'm biased, but this seems feasible. The key is having some good stories >> to make it all interesting. >> >> >> >> > > > -- > *Please use my NEW email address: rwn2112@gmail.com* > > -- *Please use my NEW email address: rwn2112@gmail.com
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