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<html><head> <title></title></head> <body nam="http:__www.agweb.com_aims_Agribusiness_images_stripe_bgd.gif" backgrou=d="http://www.agweb.com/aims/Agribusiness/images/stripe_bgd.gif" link=#0000CC" bgcolor="white" text="black" alink="#FFCC00" vlink="#0000=C" spname="http:__www.agweb.com_aims_Agribusiness_images_stripe_bgd.gif"=<IMG src="http://open.mkt1847.com/open/log/41459118/MTU5MTYyNjUyMDYS1/0/=Tg3MzQ2MDE2S0/1/0"><CENTER><FONT SIZE="1" COLOR="#000000" FACE="ARIA=">This message contains graphics. If you do not see the graphics, <A href="http://links.mkt1847.com/servlet/MailView?ms=NDE0NTkxMTgS1&r=MTU5MT=yNjUyMDYS1&j=MTg3MzQ2MDE2S0&mt=1&rt=0">click here to view</A>.</FONT=<font face="ARIAL" color="#808080" size="2"><br></font></CENTER><div=align="center"><a name="top" ></a> <br /> <table width="550" bor="1" cellspacing="0" cellpadding="0" height="0"> <tr> = <td bgcolor="#FFFFFF" align="center" valign="top" height="910"><t=ble width="550" border="0" cellspacing="0" cellpadding="5" bgcolor="#efefef"> <tr> <td height="9" bgcolor="#FFFF=F" align="center" colspan="2"><div align="right"><img src='http://=ontentz.mkt1847.com/ra/2013/29506/05/41459118/Farm Journal Media.JPG' =idth="190" height="49" border="0" alt="" /></div></td> =/tr> </table><table width="550" border="0" cellspacing="0" c=llpadding="5"> <tr> <td height="39" colspan="2"><b><font color="#000000" face="Arial, Helvetica, sans-serif" size="3"><u><img src='http://contentz.mkt1847.com/ra/2013/29506/05/41459118/Database.jpg' =width="150" height="58" border="0" alt="" /><br />For I=mediate Release<br /></u></font></b></td> <td><div align="right"><fo=t color="#000000" face="Arial, Helvetica, sans-serif" size="2"><stro=g>For more information contact:<br /></strong> <br /> <=trong>Jim Bartelson</strong><br /> <strong>Phone: 847-268-3297<b= /> E-mail: <a name="jbartelson_farmjournal_com" href=mailto:jbartelson@farmjournal.com" >jbartelson@farmjournal.com<br /></a></=trong><br /> </font></div></td> </tr> </table> <table width="550" border="0" cellspacing="0" cellpadding="5"> <tr> = <td height="117" colspan="2"><div align="center"><h2><str=ng>FarmReach Annual Update Completed; <br /> Significant=Land-Based <br /> Relationship Changes Identified</stron=></h2></div></td> </tr> <tr valign="center"> = <td width="100%" height="162" valign="middle"><p><em>Rosemont, =ll. </em>(May 7, 2013) — Farm Journal Media's datab=se analytics team has identified 32% of the nation's farmland = as having changed ownership or land-based farming relationships = this past crop year (2012). Also, the annual update of FarmReach=s government compliance data reveals that 14.3% of produc=ion farms were newly reconstituted in 2012.<br /> = <br /> "It's really a moving target out there=right now," said Jim Bartelson, senior vice presiden= and general manager of Farm Journal's Database Strategie= Division. "The aging of the U.S. farmer coupled wit= the record-high farmland prices are driving unprecedente= shifts in ownership and decision-maker roles."<br /> =<br /> Keeping pace with land ownership/farming relationsh=ps is even more important when the market is this dynamic= Visibility into these significant transitions is made po=sible by the unique FarmReach data structure. Only FarmRe=ch's relational structure identifies and summarizes produ=ers' roles down to the farm level.<br /> <br /> = "With change happening this fast, only multi-sourced data = can keep pace," said Bartelson. "Our FarmReach databas= is updated daily via e-mail, online, phone surveys and d=rect-mail—all through our own data center in Iowa.&=uot;<br /> <br /> The company notes that a= more and more marketers build their own Data Management =latforms (DMPs), a best practice is to rely heavily on ex=ernal foundational data sets that deliver high-quality an= expansive content. Toward that end, the FarmReach advantage = includes demographic, firm-based and behavioral data, plus unique = linkages to retailers and brand-preference data.<br /> = <br /> "The data world is changing fast &helli=; as is the agriculture market. Now, more than ever befor=, it is extremely important to work with a marketing data=ase that's current and comprehensive," Bartelson sai=. "Farming relationships and the corresponding decis=on-making for those farms are rapidly changing. Companies =need to be working from data that makes their targeted marketing = and sales communications accurate, efficient, and effective."<=r /> <br /> For more information on the Fa=mReach database or the recent update, contact Jim Bartels=n or your Database Strategies representative.</p> <p> <=p></td></tr> <tr bordercolor="2"> <td width="10=%" height="65" align="left"><font face="Arial, Helvetica, sans-serif= size="2"><b>About Farm Journal Media </b></font><br /> = Farm Journal Media is the nation’s leading agricultural ia company. Its magazines are the 137-year-old flagship <=>Farm Journal</i>, <i>Top Producer</i>, <i>Beef Today</i>, =i>Dairy Today</i> and <i>Implement & Tractor</i>. The c=mpany produces and distributes “AgDay,” “=.S. Farm Report,” “Corn College ” and &ld=uo;Leave a Legacy” national TV programs. The company produces = the industry-leading website <em>AgWeb.com </em>and the syndicated= radio show “AgriTalk.” Farm Journal Media also =icenses detailed industry data through its FarmReach databa=e, publishes the <em>Pro Farmer</em> and <em>LandOwner</em>=newsletters, produces numerous large-scale live events and =rovides extensive custom publishing services.</td> = </tr> <tr valign="top"> <td width="100%" heigh="65" align="left"><p align="center"><font size="2" face="Arial,=Helvetica, sans-serif">-30-</font></p></td> </tr> </tabl=></td> </tr> </table> <table width="550" cellspacing="0" =ellpadding="10" border="0" align="center" style="border-bottom: #531 1px solid; border-left: #5c9331 1px solid; border-top: #5c9331 1px so=id; border-right: #5c9331 1px solid" id="disclaimer"> = <tr> <td style="font: 11px Arial, Helvetic=, sans-serif; color: #666666"><p>You are receiving this because you have o=ted to receive press release emails from the Farm Journal Media. You are s=bscribed as <strong>hbiden@rosemontseneca.com</strong>.</p> = <p style="margin-bottom: 1em"><span style="font: 14px Arial Black= Helvetica, sans-serif; color: #313579">Contact Us<br /> = </span>To ensure delivery to your inbox (not bulk or junk folders), add =a target="_blank" href="mailto:email@agwebb2b.messages4.com" style=color: #313579; font-weight: bold; text-decoration: none" name="emailagw2bmessages4com">email@agwebb2b.messages4.com</a> to your address book.</=> <span style="font: 9pt Arial, Helvetica, sans-seri="> <p align="center"><a name="cropcomments_agweb_c=m" href="mailto:cropcomments@agweb.com" style="color: #5c9331; font-we=ght: bolder; text-decoration: none" ></a><a name="www_agweb_com_Advertis=_" href="http://links.mkt1847.com/ctt?kn=7&ms=NDE0NTkxMTgS1&r=MTU5=TYyNjUyMDYS1&b=0&j=MTg3MzQ2MDE2S0&mt=1&rt=0" style="color: #5c93=1; font-weight: bolder; text-decoration: none" >Interested in advertising =ith AgWeb.com?</a> | <a name="emailmgr_agweb_com" href="mailto:emailmg=@agweb.com" style="color: #5c9331; font-weight: bolder; text-decoration:=none" >Having email problems?</a></p> </span> = <p><span style="font: 14px Arial Black, Helvetica, sans-serif= color: #313579">Manage Your Email</span><br /> If you=no longer wish to receive Press Releases from Farm Journal Media, please <=trong><a name="Press_Release_Opt_Out_LP_Link" href="http://links.mkt18=7.com/ctt?kn=4&ms=NDE0NTkxMTgS1&r=MTU5MTYyNjUyMDYS1&b=0&j=MTg3Mz=2MDE2S0&mt=1&rt=0" style="color: #313579; font-weight: bold; text-de=oration: none" target="_blank">click here</a></strong> to unsubscr.</p> <p>If you received this email from a friend an= wish to receive press release emails from Farm Journal Media, please emai= us at <a href="mailto:bmcnamara@farmjournal.com?subjectrm%20Journa=%20Media%20Press%20Releases" target="_blank" name="Press_Release_Reque=t_Email" >bmcnamara@farmjournal.com</a>.</p> <p></p> = <p style="margin-bottom: 1em"><span style="font: 14p= Arial Black, Helvetica, sans-serif; color: #313579"><img width="36" hei=ht="34" border="0" src="http://www.agweb.com/assets/1/6/FJF_Logo.gi=" alt="" />Farmers Feeding the World</span><br /> T=e world needs to increase both hunger relief and food production. <a name="www_agweb_com_farmersfeedingth" href="http://links.mkt1847.com/ctt?kn=1&ms=NDE0NTkxMTgS1&r=MTU5MTYyNjUyMDYS1&b=0&j=MTg3MzQ2MDE2S0&mt=1&rt=0" style="color: #313579; font-weight: bold; text-decoration: n=ne" >Farmers Feeding the World</a> is about agriculture coming together to=do just that. Join us in the effort. <a name="www_agweb_com_farmersfeed_=" href="http://links.mkt1847.com/ctt?kn=9&ms=NDE0NTkxMTgS1&r=MTU5M=YyNjUyMDYS1&b=0&j=MTg3MzQ2MDE2S0&mt=1&rt=0" style="color: #31357=; font-weight: bold; text-decoration: none" >Donate today.</a></p> = <p align="center"><span style="font: 10px Verdana= Arial, Helvetica, sans-serif; color: #666">Copyright 2013 Farm=Journal Media<br /> 30 S. 15th Street, Suite 900, Phillphia, PA 19102<br /> (800) 320-7992 </span></p></td= </tr> </table></div><p></p></body></=tml>