EMAIL DETAILS

Paul says "he doesn't do press," which means we have a problem because she wants another employees voice in this bit. Want to take a stab at the below questions?

Maura Daley
Director of Strategic Partnerships
CAYOVA<http://www.cayova.com/>
Tel: + 1 312 208 5701
www.cayova.com

From: <Harris>, Melissa <mmharris@Tribune.com<mailto:mmharris@Tribune.com>>
Date: Tuesday, April 30, 2013 4:13 PM
To: Paul Williams <pw@plwilliams.com<mailto:pw@plwilliams.com>>
Cc: Maura Daley <maura.daley@cayova.com<mailto:maura.daley@cayova.com>>
Subject: cayova

Paul,

My name is Melissa Harris. I'm a business columnist at The Chicago Tribune. I'm writing about Cayova in my Thursday column; just got off the phone with Maura. And wanted to ask you a few questions. I can give you a ring at a convenient time Dublin time -- or I thought I'd just shoot you a few questions here.

1) Maura says you and Rupert are planning to locate the corporate HQ for the company in Chicago. Why Chicago? Have you been here before? What were the pros and cons as you saw them?

2) Maura says you are searching for a CEO and office space here, so I just want to confirm that. And that you hope to employ 50 people here within the next year. Also want to confirm that.

3) I like the concept. A lot. But there are a fair number of steps to get the box started and the system all set up, with multiple profiles, etc. Is the challenge here to quickly communicate all that the product can do into an elevator pitch? Why not just make the box? Why attach a social network to it?

4) I asked this question of Maura -- but I also want to ask you. I signed up today; kept everyone blocked who was blocked; and said no thanks to advertising. So what is my value to Cayova, in terms of a financial return on my presence?

5) Finally, I didn't ask Maura this. But how much have you and Rupert invested in this venture? It sounds like you guys have really dove in. And the technology seems to work pretty flawlessly, so that couldn't have been cheap.

I think that covers it. And thank you so much for taking the time to answer some of my questions.

Melissa Harris
Business Columnist
Chicago Tribune
312-222-4582 (w)
312-375-4021 (m)