EMAIL DETAILS

After months of anticipation, we're finally live with the new site, new
email/tracking tools, and our social networking pieces. Some notes from the
afternoon (we sent the email around 3:30, I think):

-In the last 2 months, we've doubled our email list (this is before the CFB
import), mostly through hard work in the office, contact by contact.
-even with the bigger group, our open rate was quite good (20%)
-so good, in fact, that at one point soon after we sent the email we CRASHED
THE SITE. for real. our team had to up the limit on visitors. It means
either a) people have been waiting to hear from beau or b) we have a very
responsive list.
-we start prospecting in the next two weeks, and if the response is anything
like what we saw today, the return could be huge
-we also launched our twitter page and scored 70-something followers in the
first few hours
-last but not least, we even took in a few contributions (without asking for
anything)

We'll have the expected hiccups with all the newness going on, so please
send any and all comments and thoughts. thanks

--

Alexander Snyder-Mackler
(302) 598-867