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Spiegel Cover Story on Cataphora.


Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: ncallahan@rosemontseneca.com
Date: Sun, 9 Jan 2011 23:25:35
To: Chris Heinz<cheinz@rosemontseneca.com>
Reply-To: ncallahan@rosemontseneca.com
Cc: Devon Archer<darcher@rosemontseneca.com>
Subject: Fw: Fwd: Spiegel article is out

Chris - how's your German?


Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: John DeLoche <john@bluebird-capital.com>
Date: Sun, 9 Jan 2011 23:07:54
To: Roys Poyiadjis<roys@platinumcapitalpartners.net>; Devon Archer<darcher@rosemontseneca.com>; Neil Callahan<ncallahan@rosemontseneca.com>; Robert Mitchell<rmitchell@rosemontseneca.com>; Craig M. Spitzer<cspitzer@A2C.com>
Subject: Fwd: Spiegel article is out

I am not sure how good everyone's German is, but Der Spiegel just did a cover story on digital data trails which features Cataphora.

Best,

John

Please excuse brevity and typos as this message was sent from my handheld device.


Begin forwarded message:

From: "ershika@tmo.blackberry.net<mailto:ershika@tmo.blackberry.net>" <ershika@tmo.blackberry.net<mailto:ershika@tmo.blackberry.net>>
To: "John DeLoche" <john@bluebird-capital.com<mailto:john@bluebird-capital.com>>
Subject: Fw: Spiegel article is out

Fyi

Sent via BlackBerry from T-Mobile

________________________________
From: "Markus Morgenroth" <markus.morgenroth@cataphora.com<mailto:markus.morgenroth@cataphora.com>>
Date: Sun, 9 Jan 2011 10:15:58 -0800
To: 'Elizabeth Charnock'<ebc@cataphora.com<mailto:ebc@cataphora.com>>; 'Roman Brouk'<roman@cataphora.com<mailto:roman@cataphora.com>>; 'Rick Janowski'<rick.janowski@cataphora.com<mailto:rick.janowski@cataphora.com>>
Cc: 'Lauren Vilders'<lvilders@cataphora.com<mailto:lvilders@cataphora.com>>
Subject: Spiegel article is out

I got the iPhone version of the Spiegel article. Unbelievable but true: Our article is the cover story! :-)

As already mentioned, the story is about digital data trails, which people leave behind in the net and companies which do business with this data. They talk a lot about Google and Facebook, and mention a couple of other small companies which also deal with data in one way or the other. The section I have already sent is only one part of the text which mentions Cataphora. They have also a paragraph with a quote from Bill Herr ("The company [Cataphora] is in this growing market among the best. When I first saw, what they can do with our old email, I thought I will never write any emails in my live again.")

Digital Mirror is mentioned as well: "Their newest coup is a free software called 'Digital Mirror', which enables everybody to check out behavioral analyses with your own data. [...]"

Screenshots of the relevant text which mentions Cataphora are attached. The entire article has 55 pages on the iPhone, so I sent only the part with Cataphora. I will scan and send the full article, together with a translation of the relevant part, tomorrow.

Overall, I think this is a great article with some great mentions of Cataphora. We should see a lot of hits on our website and a lot of downloads of Digital Mirror in the next few days...

--
Markus
_____________________________________________
Markus Morgenroth
Managing Director of European Operations
tel:

+1 (650) 622-9840 x775

cell:

+49 (0)151 1551-8740

fax:

+1 (650) 622-9844

web:

www.cataphora.com<http://www.cataphora.com><http://cataphora.com/>

email:

markus.morgenroth@cataphora.com<mailto:markus.morgenroth@cataphora.com><mailto:markus.morgenroth@cataphora.com>

[http://cataphora.com/pic/cataphora_logo_horiz.gif]
Curious about the Digital you? Go to www.digitalmirrorsoftware.com<http://www.digitalmirrorsoftware.com><http://digitalmirrorsoftware.com/> and download the free software from Cataphora.

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