EMAIL DETAILS

Hey Hunter -

What a small world. Back in 2000 I invested in Eric's company, Trakus. His
buddy from MIT worked at Lehman with my buddy from Chicago - so we put about
$250k bridge loan together for them (Joe Castle who also went to school with
DeLoche and I. As well as Frank Baker - who brought Rosemont a few good
deals -Airvana, Alloy and the most recent deal).

I lost about $40k on Trakus :) I will help Eric figure out option for
Beerdog. Early stage, just a concept at this point. And they are venturing
into a crowded space with low/no margins. But we will see if we can help
him think about where the value opportunity is and find some Angels who like
it. I can take him to Brown-Forman in Nashville and Diageo in Connecticut.
I know the guys there who would like his concept.

Best,

Neil

Neil Callahan
Rosemont Seneca Partners
401 Greenwich Street, Suite 400
New York, New York 10013
212-796-4037 (o)
917-945-9516 (m)
866-749-8879 (f)

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-----Original Message-----
From: Eric Spitz [mailto:ejspitz@gmail.com]
Sent: Sunday, November 20, 2011 11:51 PM
To: ncallahan@rosemontseneca.com
Subject: RE: Beerdog

Neil,

It was a blast connecting with you on Friday, and I still cannot get over
that you were an investor in Trakus. You really ought to check out the
website www.trakus.com, and please connect me with Joe Catle when you have a
minute. I am certain he would love to see that his favorite company is now
working in his favorite sport.

I am also quite intrigued by your background in the liquor business and look
forward to discussing more of the details around TBD Media.

Here is our investor presentation. Let me know when you want to connect to
discuss.

Regards,


Eric

-----Original Message-----
From: Neil Callahan (Rosemont Seneca) [mailto:ncallahan@rosemontseneca.com]
Sent: Thursday, November 17, 2011 9:40 PM
To: 'Eric Spitz'; 'John DeLoche'
Subject: RE: Beerdog

Hi Eric,

Give me a call on 201-266-4438.

Best,

Neil


Neil Callahan
Rosemont Seneca Partners
401 Greenwich Street, Suite 400
New York, New York 10013
212-796-4037 (o)
917-945-9516 (m)
866-749-8879 (f)

Confidentiality Warning: This e-mail contains information intended only for
the use of the individual or entity named above. If the reader of this
e-mail is not the intended recipient or the employee or agent responsible
for delivering it to the intended recipient, any dissemination, publication
or copying of this e-mail is strictly prohibited. The sender does not accept
any responsibility for any loss, disruption or damage to your data or
computer system that may occur while using data contained in, or transmitted
with, this e-mail.If you have received this e-mail in error, please
immediately notify us by return e-mail. Thank you

-----Original Message-----
From: Eric Spitz [mailto:ejspitz@gmail.com]
Sent: Thursday, November 17, 2011 9:07 PM
To: ncallahan@rosemontseneca.com; 'John DeLoche'
Subject: RE: Beerdog

Neil,

That would work. What number should I call you on?

Regards,


Eric

-----Original Message-----
From: Neil Callahan (Rosemont Seneca) [mailto:ncallahan@rosemontseneca.com]
Sent: Thursday, November 17, 2011 4:32 PM
To: 'John DeLoche'; 'Eric Spitz'
Subject: RE: Beerdog

Hi Eric,

Can you do a call tomorrow at 10am EST?

Best,

Neil


Neil Callahan
Rosemont Seneca Partners
401 Greenwich Street, Suite 400
New York, New York 10013
212-796-4037 (o)
917-945-9516 (m)
866-749-8879 (f)

Confidentiality Warning: This e-mail contains information intended only for
the use of the individual or entity named above. If the reader of this
e-mail is not the intended recipient or the employee or agent responsible
for delivering it to the intended recipient, any dissemination, publication
or copying of this e-mail is strictly prohibited. The sender does not accept
any responsibility for any loss, disruption or damage to your data or
computer system that may occur while using data contained in, or transmitted
with, this e-mail.If you have received this e-mail in error, please
immediately notify us by return e-mail. Thank you

-----Original Message-----
From: John DeLoche [mailto:john@bluebird-capital.com]
Sent: Wednesday, November 09, 2011 10:23 PM
To: Eric Spitz
Cc: Neil Callahan
Subject: Re: Beerdog

Eric,

Sorry for the delayed response. Please meet Neil Callahan at RSTP. I
discussed Beerdog with him and he may know some potential investors.

Best,

John

Please excuse typos as this message was sent from my handheld device.


On Oct 21, 2011, at 11:32 AM, "Eric Spitz" <ejspitz@gmail.com> wrote:

>
> <Beerdog investor overview- Oct.pptx>