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Machinery Pete Launches New Site and Announces Appointment of Key Executive Hires
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2015-06-18 19:12:37
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<html><head> <meta http-equiv="content-type" content="text/html;c=arset=ISO-8859-1"> <title></title></head> <body n=me="http:__www.agweb.com_aims_Agribusiness_images_stripe_bgd.gif" backgr=und="http://www.agweb.com/aims/Agribusiness/images/stripe_bgd.gif" link="#0000CC" bgcolor="white" text="black" alink="#FFCC00" vlink="#0 CC" spname="http:__www.agweb.com_aims_Agribusiness_images_stripe_bgd.g=f"><IMG src="http://open.mkt1847.com/open/log/48910804/MTU5MTYyNjUyMDYS1=0/NzAyNDA4MDE5S0/1/0"><CENTER><FONT SIZE="1" COLOR="#000000" FACE="A=IAL">This message contains graphics. If you do not see the graphics, <A h="http://links.mkt1847.com/servlet/MailView?ms=NDg5MTA4MDQS1&r=MTU=MTYyNjUyMDYS1&j=NzAyNDA4MDE5S0&mt=1&rt=0">click here to view</A>.</F=NT><font face="ARIAL" color="#808080" size="2"><br></font></CENTER><=iv align="center"><a name="top" ></a> <br /> <table width="550"=border="1" cellspacing="0" cellpadding="0" height="0"> <tr> = <td bgcolor="#FFFFFF" align="center" valign="top" height="910"=<table width="550" border="0" cellspacing="0" cellpadding="5" bgco=or="#efefef"> <tr> <td height="9" bgcolor="#FFF" align="center" colspan="2"><div align="right"><img src='http=//contentz.mkt1847.com/ra/2015/29506/06/48910804/Machinery%20Pete.jpe' wid=h="153" height="75" alt="" /></div></td> </tr> = </table><table width="550" border="0" cellspacing="0" cellpadding="5"> <tr> <td height="39" colspan="2"><b><font color="#000000" face="Arial, Helvetica, sans-serif" size="3"><u><br /> = <br /> For Immediate Release</u></font></b></td> = <td><div align="right"><font color="#000000" face="Arial, Helvetic=, sans-serif" size="2"><strong>For more information, co=tact:<br /> </strong> <br /> <strong>Margykelkamp</strong><br /> <strong>Phone: 573.864.2468<br />= Email: <a name="meckelkamp_machinerypete_com" href="ma=lto:meckelkamp@machinerypete.com" >meckelkamp@machinerypete.com</a></stron=><br /> </font></div></td> </tr> </table> <tabl= width="550" border="0" cellspacing="0" cellpadding="5"> =<tr> <td height="99" colspan="2"><div align="center"><h=><strong><br /> Machinery Pete Launches New Site and <br=/> Announces Appointment of Key Executive Hires <em><br => </em></strong></h2></div></td> </tr> = <tr valign="center"> <td width="100%" height="162" va=ign="middle"><p><em>Rosemont, Ill. </em>(June 18, 2015)—Machinery =ete, the most trusted name in farm equipment, announces t=e launch of its new website, <i><a name="www_machineryp=te_com_" href="http://links.mkt1847.com/ctt?kn=9&ms=NDg5MTA4MDQS1&r=MTU5MTYyNjUyMDYS1&b=0&j=NzAyNDA4MDE5S0&mt=1&rt=0" target="_bla=k" >www.MachineryPete.com</a></i>. The company also annous the appointment of two new senior leaders: Kevin Doyl= as CEO, formerly with <i>Apartments.com</i> and Bill Web=r as Vice President of Sales, formerly with John Deere.</p> =p>“Prior to this redesign, we researched and talked with hundreds = of farmers and dealers across the country to find out exactl= what they want and need. In addition, we partnered with =arm Journal Media to combine our experience and reputatio= to deliver real results,” said Greg Peterson (aka =ldquo;Machinery Pete”). “I have over 25 years=of experience in the machinery business, and I’m so=proud of the additional features and functionality that a=e now available on the site. I know farmers and dealers w=ll love it.”</p> <p>The new site will be the premier o=line destination for farmers and dealers, providing a com=rehensive used farm equipment experience. The site offersrmers the ability to search tens of thousands of qualit= used farm equipment listings, plus it provides access to=Machinery Pete blogs, videos and much more to help farmers = make an informed decision when finding and valuing their next = piece of used farm equipment. In addition, the site will continue = to offer trusted auction data, upcoming auction events and tr=nd analysis.</p> <p>For dealers, in additio= to getting their equipment listings front and center, th= site will provide truly innovative multimedia marketing =olutions. Machinery Pete will leverage Farm Journal Media=rsquo;s solutions and ability to target used farm equipment = buyers through demographic analysis, local market intelligence, = localized mobile marketing tools, targeted online advertising, = site analytics and more.</p> <p>Along with the =aunch of the new site, the company announces the recent a=pointment of two key senior executives to the management m.</p> <p>Kevin Doyle joins the team as CEO. Doyle is a ve=eran in digital sales, marketing and business development= He brings over 25 years of experience to the role, with = career focus on leading and growing online businesses. D=yle joins Machinery Pete most recently from High School C, where he served as President and Co-Founder. Prior to=that, he spent over 11 years with <i>Apartments.com</i>, =he leading apartment listings website in the U.S., where he served = for over six years as the Senior Vice President and General Manag=r. Doyle brings extensive experience in online classified= and lead generation. He is a graduate of the University =f Notre Dame with a bachelor’s degree in economics.=/p> <p>Bill Weber also joins the Machinery Pete team as Vice=President of Sales. Weber has 25 years of expert experien=e in the ag-equipment industry, largely focused on workin= with dealers in marketing and operations of used farm eq=ipment. He spent over 15 years with John Deere in various=roles, serving most recently as the Division Remarketing =anager. Prior to John Deere, Weber spent eight years withse IH in product and dealer marketing roles. Weber has = bachelor’s of science degree in marketing from Nor=hern State University and received his master’s in business = administration from Mid-America Nazarene.</p> <p>The=company has also engaged the senior consulting services of = Brian Neale, formerly a product owner of classified search for = <i>Cars.com</i>.</p> <p>“I’m excited about=the new site and products we are building to better servermers and dealers. We are off to a great start,” =ommented CEO Doyle. “Today, we have partnered with rly 2,000 dealer stores across the country and have over = 55,000 used farm equipment listings on the site. We are committed = to adding additional inventory, but equally important, we are = focused on adding robust features and tools that will make th=s site even more relevant and important to the industry.&=dquo;</p> <p>Farmers are encouraged to visit the site at <a =ame="www_machinerypete_com_" href="http://links.mkt1847.com/ctt?kn=9=ms=NDg5MTA4MDQS1&r=MTU5MTYyNjUyMDYS1&b=0&j=NzAyNDA4MDE5S0&mt=1&r=0" target="_blank" ><i>http://www.machinerypete.com</i></a>. = Dealers interested in marketing their used farm equipment listings= via the site can contact <a name="customersupport_machi=erypete_" href="mailto:customersupport@machinerypete.com" >customersuppo=t@machinerypete.com</a> or call (844) 727-6374.</p></td><=tr> <tr bordercolor="2"> <td width="100%" heigh="65" align="left"><font face="Arial, Helvetica, sans-serif" size=2"><b>About Machinery Pete </b></font><br /> =i>MachineryPete.com</i> is the premier online destination for farmers = and dealers, providing a comprehensive used farm equipment searc= experience. The site offers access to Machinery Pete&rsquo=s trusted auction database of more than 500,000 prices sour through firsthand data and a curated network of more tha= 1,000 auction firms, upcoming auction events and trend ana=ysis. Farmers can also find Machinery Pete blog archives, vos and much more to help them make an informed decision w=en finding and valuing their next piece of used farm equipm=nt. Plus, <i>MachineryPete.com</i> offers farm equipment de=lers innovative marketing solutions to get their listings front = and center to a growing, targeted farm audience, including online = advertising, market intelligence and analytics. In 2014, Machine=y Pete partnered with Farm Journal Media to buy a majority =hare in Machinery Pete to combine their experience and repu=ation to engage farmers and dealers and provide measurable =alue to both parties.</td> </tr> <tr valign="top"> = <td width="100%" height="65" align="left"><p align="cen=er"><font size="2" face="Arial, Helvetica, sans-serif">-30-</font></p>=/td> </tr> </table></td> </tr> </table> <ta=le width="550" cellspacing="0" cellpadding="10" border="0" align="center" style="border-bottom: #5c9331 1px solid; border-left: #5c9331=1px solid; border-top: #5c9331 1px solid; border-right: #5c9331 1px solid"=id="disclaimer"> <tr> <=d style="font: 11px Arial, Helvetica, sans-serif; color: #666666"><p>You=are receiving this because you have opted to receive press release = emails from the Farm Journal Media. 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