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Behavioral Economics and Apple's Earbud Folly
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2016-09-08 09:01:18
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Share The Viewa:visited { color: #00b9e7; } a:hover { text-decoration: underline !important; } a:hover#logo { text-decoration: none !important; } @media only screen and (max-device-width: 480px) { a[id=logo] { font-size: 34px !important; } body { width: 100% !important; } table { width: 100% !important; } } @media only screen and (min-device-width: 320px) and (max-device-width: 568px) { html { -webkit-text-size-adjust: auto; } td[id=content] { font-size: 18px !important; } body { width: 100% !important; } table { width: 100% !important; } }Share The ViewThe Latest Opinions From Bloomberg ViewSep 08, 2016bloomberg.com/viewYou'll Miss What You Don't Use on the New iPhoneRemember the New Coke debacle? There's a lesson in it for Apple, which revealed Wednesday that its next-generation iPhone would come without a headphone jack. (Music lovers can plunk down $159 for Apple-branded wireless headphones.) Megan McArdle says the move, which has already alienated some fans, illustrates the importance of "option value" in economics.In Global Banking, Apps and Security Don't MixEverybody likes cool technology. Unfortunately, hackers love it. Every app on your smartphone is entry point for malicious attacks, and as Elaine Ou warns, there's no easy solution in sight.A Nationalist Eastern Europe Could Reshape the EUThe European Union has three factions, Leonid Bershidsky argues -- the German-led north; the restive, struggling south; and the post-communist east. And as Poland and Hungary unite to push for a larger, more fortified, and more decentralized EU, Bershidsky says their "cultural counter-revolution" has a chance of success.U.S. Jobs Rebound Isn't Helping the 'Missing Men'The most recent jobs report offered some good news for teenagers, but not for the 7 million working-age men -- mostly poor, mostly uneducated -- who've dropped out of the labor force. Conor Sen says their plight belongs at the center of the national political debate.Marijuana Could Be the Next Sin-Tax GusherColorado collected $157 million in marijuana taxes last year; for cash-strapped states nationwide, legal cannabis could amount to an $18 billion windfall. Paula Dwyer explains why some cash-strapped governments hope to see a pot of gold at the end of the legalization rainbow.The Case for Paid Parental LeavePushing back against economists (including BV's own Tyler Cowen) who argue governments should offer parents cash instead of paid family leave, Noah Smith says policy decisions shouldn't be made purely on grounds of economic efficiency.Ritholtz's ReadsAusterity and the rise of populism (Coppola Comment)Excess management is costing the U.S. $3 trillion per year (HBR)Fading college dream saps U.S. economy of productivity miracle (Bloomberg)Bloomberg GadflyApple's year of living dangerouslyTim Cook, stop annoying your customersSulky old media still clings to new media(Read more from BV's sister site for fast business commentary.)For more information, email view@bloomberg.net.For media inquiries, contact Jill Watanabe at +1-212-617-1610 or jwatanabe11@bloomberg.net.You received this message because you signed up for Bloomberg View newsletters.bloomberg.com/view | 731 Lexington Avenue, New York, NY 10022 | Contact Us | Unsubscribe <a href="http://link.mail.bloombergview.com/click/7569811.17242/aHR0cDovL3d3dy5tYWlsLmJsb29tYmVyZ3ZpZXcuY29tIg/55086a4c3b35d051538c37ccB09b6a264><img src="http://link.mail.bloombergview.com/img/55086a4c3b35d051538c37cc4i8wj.day/d7d57496.gif" alt="" border="0" /></a>
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