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<p>More seniors go online, teens flock to horror fiction told via texts, an= a look inside the "Uber for Pot" </p>
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<p>Welcome to a special edition of the Challenge Cup newsletter!
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<p> </p><span class="main-header" style="font-size: 44px; font-fam=ly: 'gorditamedium', Arial, Helvetica, sans-serif; color: #008dc8; letter-=pacing: -1px; line-height: 1;">Login</span>
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<span class="bodytext" style="font-size: 13px; color: #222222; font-fa=ily: 'gorditamedium', Arial, Helvetica, sans-serif; ">By Ina Fried = <span style="margin: 0 6px;">·</span>May 22, 2017</spa=>
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Hi, Ina Fried here, Chief Technology Correspondent for Axios. Thanks for le=ting me in your inbox. (Wow kinda crowded in here.) Anyway, each Monday th=ough Friday my colleagues and I aim to deliver a fun, smart read on the da=’s tech news. If you want to keep getting Login, though, you have to=<a href="http://link.axios.com/sc/5922d7d13f92a4689d5edf3a5r9d6.jq6/9b02e?lists[]=newsletter_axioslogin">click here to subscribe</a>.
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<span class="bodytext hed" style="font-size: 27px; font-family: 'gordit=medium', Arial, Helvetica, sans-serif; color: #222222; letter-spacing: -0.=px; line-height: 1.5;">
Eaze's Patterson talks about America's fastest-growing business
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<span class="bodytext" style="font-size: 13px; font-family: 'gordita', =rial, Helvetica, sans-serif; color: #848484;">
<p>Illustration: Rebecca Zisser / Axios</p>
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<p>The cannabis industry is seen as the <a href="http://link.axios.com/cl=ck/9669930.25566/aHR0cHM6Ly93d3cuYXhpb3MuY29tL2FjY2VsZXJhdG9yLWhlbHBzLWNhb=5hYmlzLWNvbXBhbmllcy1zY29yZS10aGVpci1zZWVkLXJvdW5kLTIzNDUwNzQwNzUuaHRtbD91=G1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bmV3c2x=dHRlcl9heGlvc2xvZ2lu/5922d7d13f92a4689d5edf3aB892b1bc0" data-linked-post="2345074075">fastest-growing business in America</a> and a number of tec= companies are looking to cash in on the trend. One of the leaders is Eaze= the San Francisco-based startup that is often described as the "Uber for =ot."</p><p>With $23 million in funding and just 67 employees, Eaze focuses=on creating logistical software, rather than growing or delivering anythin= itself. Instead, the company partners with seven medical marijuana dispen=aries around California who actual handle and sell the pot.</p><p>Eaze CEO=Jim Patterson talked with Login for our Monday morning interview and here =re some of his key points:</p><p><strong>The demographics:</strong> </p><b=ockquote>Right now it's two-thirds male, one-third female. That's definite=y changing. Last year it was a quarter female. Our fastest growing segment= are women and baby boomers. They were the smallest before. It's very clea= cannabis cuts across all ages, all sexes, all socio-economics...I think i= a few years the average cannabis user is going to look like the average A=erican.<div></div></blockquote><p><strong>Growth of the business:</strong>=/p><blockquote>We're effectively a fast-growing startup as it is. Our enti=e business is growing 20-25% month over month. We're anticipating that to =ven be accelerated next year so a lot of what we are doing is hiring. Last=year, in 2016, we did a little over 500,000 transactions...What we will do=this year is probably more than double that.</blockquote><p><strong>On kee=ing things safe:</strong><br></p><blockquote>If you look at the sheer numb=r of transactions we are doing and then the incident rate, it's pretty in =ine with any kind of business, even if you look at, like, ride sharing. We=do quite a bit to give safety to a driver. For example, in the app the use= sees, we don't actually show [the] driver's real time location, unlike ot=er delivery services. We just show an ETA.<div></div></blockquote><div><st=ong>The busiest days:</strong></div><blockquote>4/20 is definitely number =ne. No. 2 is the Wednesday before Thanksgiving. New Year's Eve is No. 3.</=lockquote><div><br></div>
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Tech adoption skyrockets among older adults
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<span class="bodytext" style="font-size: 13px; font-family: 'gordita', =rial, Helvetica, sans-serif; color: #848484;">
<p>Reproduced from "Tech Adoption Climbs Among Older Adults" Pew Report</p>
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<p>Over 40 percent of American adults ages 65+ own a smartphone, more than =ouble the amount since 2013, according to the latest <a href="http://lin=.axios.com/click/9669930.25566/aHR0cDovL3d3dy5wZXdpbnRlcm5ldC5vcmcvMjAxNy8=NS8xNy90ZWNoLWFkb3B0aW9uLWNsaW1icy1hbW9uZy1vbGRlci1hZHVsdHMvcGlfMjAxNy0wNS=xN19vbGRlci1hbWVyaWNhbnMtdGVjaF8wLTAxLz91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX=1lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bmV3c2xldHRlcl9heGlvc2xvZ2lu/5922d7d13f9689d5edf3aBeb0fec6d" target="_blank">survey</a> from Pew Research Cent=r, <a href="http://link.axios.com/click/9669930.25566/aHR0cHM6Ly93d3cuYX=pb3MuY29tL3RlY2gtYWRvcHRpb24tc2t5cm9ja2V0cy1hbW9uZy1vbGRlci1hZHVsdHMtMjQxN=AwNTI4MC5odG1sP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9j=W1wYWlnbj1uZXdzbGV0dGVyX2F4aW9zbG9naW4/5922d7d13f92a4689d5edf3aB39fddb40" =arget="_blank">Sara reports</a>. At the same time, more than two-thirds=of seniors use the internet \u2014 a 55 percent increase from 2000. And=for the first time, half of seniors have broadband at home. </p><p><strong=Why it matters: </strong>Despite these milestones, seniors still report fe=ling disconnected from the internet and digital culture. As more aspects o= daily life become dependent on technology, particularly health care, seni=r adoption of new technologies will become increasingly important.</p><p><=trong>More report details:</strong></p><ul><li>Roughly one-third of older =nternet users say they have little to no confidence in their ability to us= electronic devices to perform online tasks.</li><li>About half of seniors=say they usually need someone else to set up a new electronic device for t=em or show them how to use it.</li></ul> <p><strong>Aging population:</str=ng><strong> </strong>Don't forget the average population of seniors is on =he rise in the U.S. The Census Bureau projects that the number of 65+ peop=e will rise from 15 percent to 22 percent by 2050.</p>
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Hooked tells 6-minute horror stories through texts
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<p>Meanwhile, at the other end of the age spectrum, millennials are flockin= to read fiction told entirely through text messages. An app called <a hre="http://link.axios.com/click/9669930.25566/aHR0cHM6Ly9pdHVuZXMuYXBwbGUu)tL3VzL2FwcC9ob29rZWQtY2hhdC1zdG9yaWVzL2lkMTAyNDgxODcwOT9tdD04JnV0bV9zb3V=Y2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1uZXdzbGV0dGVyX2JW9zbG9naW4/5922d7d13f92a4689d5edf3aBea0e2347" target="_blank">Hooked</=> is pulling in millions of millennials with its 6-minute horror fiction s=ories told entirely by text message. The app's slogan "Fiction for the Sna=chat Generation" embodies the founders' goals: revive fiction from being l=st in the social media generation.</p><p>"Our goal was engagement, getting=teenagers and millennials spend time in a narrative and complete that stor= and not get distracted," Hooked co-founder and CEO Prerna Gupta <a href="http://link.axios.com/click/9669663.21/aHR0cDovL3d3dy5jbmJjLmNvbS8yMDE3=zA1LzIxL2hvb2tlZC1hcHAtaG9ycm9yLXN0b3JpZXMtaW4tdGV4dC1tZXNzYWdlcy5odG1sP3V=bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1zZW5kdGmV3c2xldHRlcnRlc3Q/587e487172fbf2056f8b4e5eBd38c9915" target="_blank">=old CNBC</a>.</p><p>And that's just what Hooked has done. For more, check =ut Alayna Treene's story <a href="http://link.axios.com/click/9669663.21=aHR0cHM6Ly93d3cuYXhpb3MuY29tL25ldy1hcHAtdGVsbHMtNi1taW51dGUtaG9ycm9yLXN0b3=pZXMtdGhyb3VnaC10ZXh0LW1lc3NhZ2VzLTI0MTY3MTcxMDYuaHRtbD91dG1fc291cmNlPW5ld=NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249c2VuZHRvX25ld3NsZXR0ZXJ0=XN0/587e487172fbf2056f8b4e5eB89003fe5" target="_blank">here</a>.</p><div=</div>
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Why it's a great time to be a telecom company again
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<p>Lazaro Gamio / Axios</p>
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<p>A busy season of regulation-slashing in Washington has big upside for on= major industry anyway: phone and cable companies.</p><p><strong>The chang=:</strong> For the past eight years, tech firms like Google, Facebook, Net=lix and Amazon have been seen as having a leg up in Washington over the ph=ne and cable companies that run the nation's broadband networks. But that'= changing under the Trump administration. The country's biggest telecom pr=viders \u2014 Comcast, Charter Communications, AT&T and Verizon have already racked up some major policy victories. (Kim and David t=ke a closer look <a href="http://link.axios.com/click/9669930.25566/aHR0=DovL3JibC5tcy8ycHpVb2hMP3V0bV9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWl=JnV0bV9jYW1wYWlnbj1uZXdzbGV0dGVyX2F4aW9zbG9naW4/5922d7d13f92a4689d5edf3aB653ca" target="_blank">here</a>.)</p><p><strong>Why it matters:</strong= The shift is indicative of the types of companies the Trump administratio= sees as being crucial to the economy, and it's no secret there's no love =ost between President Trump and Silicon Valley. It also reflects a deregul=tory approach that generally squares less with the popular online platform= than with the physical pipes that deliver them.</p><p><strong>The other s:</strong> The administration's early days <a href="http://link.axios.=om/click/9669930.25566/aHR0cHM6Ly93d3cuYXhpb3MuY29tL3RydW1wcy1maXJzdC0xMDA=ZGF5cy1jb3VsZHZlLWJlZW4tbXVjaC13b3JzZS1mb3ItdGVjaC0yMzc4OTA2NjA1Lmh0bWw_dX=tX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPW5ld3NsZ=R0ZXJfYXhpb3Nsb2dpbg/5922d7d13f92a4689d5edf3aBa2a29424">haven't been terri=le for the tech industry</a>, despite the ugly fight over net neutrality. =rump and FCC chairman Ajit Pai have met with Silicon Valley companies. And=web companies stand to benefit if <a href="http://link.axios.com/click/9i930.25566/aHR0cHM6Ly93d3cuYXhpb3MuY29tL25ldy1mY2MtY2hhaXItc3BvdGxpZ2h0cy=kaWdpdGFsLWRpdmlkZS0yMjEyMzM1NzIxLmh0bWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0b=9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPW5ld3NsZXR0ZXJfYXhpb3Nsb2dpbg/5922d7d13a4689d5edf3aB1b9fb48a" target="_self">efforts to expand broadband</a> =o unserved areas are successful \u2014 more people hooked up to high-sp broadband means more potential users for their services.</p>
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Take note
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<p><strong>On tap:</strong> Startup incubator 1776 kicks off its 75-city Ch=llenge Cup competition in Washington...Monday is also the 44th birthday of=Ethernet, as <a href="http://link.axios.com/click/9669930.25566/aHR0cHM6=y90d2l0dGVyLmNvbS9Cb2JNZXRjYWxmZS9zdGF0dXMvODY2MDI1NzYwMjM4MjUyMDMzP3V0bV9VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1uZXdzbGV0dG=yX2F4aW9zbG9naW4/5922d7d13f92a4689d5edf3aB2306baa0" target="_blank">inve=tor Bob Metcalfe noted</a> on Twitter.</p><p><strong>Trading places</stron=>: Twitter VP Ross Hoffman, who has been heading media partnerships, is <a=href="http://link.axios.com/click/9669930.25566/aHR0cHM6Ly93d3cucmVjb2Rl=m5ldC8yMDE3LzUvMTkvMTU2NjM2MTgvdHdpdHRlci1tZWRpYS1yb3NzLWhvZmZtYW4tZGVwYXJ=cz91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bm<2xldHRlcl9heGlvc2xvZ2lu/5922d7d13f92a4689d5edf3aBadc7874b" target="_bl=nk">leaving the company</a>, Recode reported, citing sources...Ford CEO Ma=k Fields is <a href="http://link.axios.com/click/9669930.25566/aHR0cHM6Ld3cuYXhpb3MuY29tL2ZvcmQtaXMtcmVwbGFjaW5nLWNlby1tYXJrLWZpZWxkcy13aXRoLWF1=G9ub21vdXMtZHJpdmluZy1jaGllZi1qaW0taGEtMjQxNzUwNTM3My5odG1sP3V0bV9zb3VyY2U=bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1uZXdzbGV0dGVyX2F4aW=zbG9naW4/5922d7d13f92a4689d5edf3aB722d4779" target="_blank">being ousted=/a> and replaced with Jim Hackett, head of the company's autonomous vehicl= unit.</p><p><strong>ICYMI:</strong> Bloomberg has a look at how Etsy is <= href="http://link.axios.com/click/9669930.25566/aHR0cHM6Ly93d3cuYmxvb21=ZXJnLmNvbS9uZXdzL2ZlYXR1cmVzLzIwMTctMDUtMTgvdGhlLWJhcmJhcmlhbnMtYXJlLWF0LW 3ktcy1oYW5kLWhld24tcmVzcG9uc2libHktc291cmNlZC1nYXRlcz91dG1fc291cmNlPW5ld=NsZXR0ZXImdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bmV3c2xldHRlcl9heGlvc2xv=2lu/5922d7d13f92a4689d5edf3aBa5629429" target="_blank">under pressure fr=m investors</a> to behave more like a conventional public company...Uber C=O Travis Kalanick has been more active again on social media of late, <a h="http://link.axios.com/click/9669930.25566/aHR0cHM6Ly93d3cucmVjb2RlLm=ldC8yMDE3LzUvMjEvMTU2NTQ3MTIvdWJlci1jZW8tdHJhdmlzLWthbGFuaWNrLXNvY2lhbC1tZ=RpYS1zY2FuZGFsLW5hcnJhdGl2ZT91dG1fc291cmNlPW5ld3NsZXR0ZXImdXRtX21lZGl1bT1l=WFpbCZ1dG1fY2FtcGFpZ249bmV3c2xldHRlcl9heGlvc2xvZ2lu/5922d7d13f92a4689d5edf89eb8938" target="_blank">Recode notes</a>, positing family photos and=a new smiling profile picture \u2014 quite literally trying to present = friendlier face...Microsoft clarified that Linux distributions and comman=-line shells <a href="http://link.axios.com/click/9669930.25566/aHR0cHM6=y93d3cudGhldmVyZ2UuY29tL2NpcmN1aXRicmVha2VyLzIwMTcvNS8xOS8xNTY2NjM1Ni9saW51kaXN0cm9zLWNvbW1hbmQtbGluZS13aW5kb3dzLTEwLXMtc3RvcmU_dXRtX3NvdXJjZT1uZX=zbGV0dGVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPW5ld3NsZXR0ZXJfYXhpb3Nsb=dpbg/5922d7d13f92a4689d5edf3aBb7956309" target="_blank">won't be able to=run</a> in its streamlined Windows 10 S operating system even if they are =vailable from the Windows store.</p>
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<p>I'll leave you with <a href="http://link.axios.com/click/9669930.25566=aHR0cHM6Ly90d2l0dGVyLmNvbS9kaWdpZGF2ZS9zdGF0dXMvODY1NzY4NDU4OTczMTkyMTkyP3 V9zb3VyY2U9bmV3c2xldHRlciZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1uZXdzb=V0dGVyX2F4aW9zbG9naW4/5922d7d13f92a4689d5edf3aB3e993af0" target="_blank"=this tweet</a> from David Cohn.</p>
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