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Come face to face with the future.

Buy iPhone X
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI3R5I2T1k


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Face ID
A secure and revolutionary new way to unlock, authenticate, and pay.

5.8-inch Super Retina Display (1)
A bigger, more immersive screen that fits comfortably in your hand.

Portrait mode with Portrait Lighting
Dual 12MP cameras create studio-quality portraits without the studio.

Wireless Charging
All-glass back lets you simply set it down to power up.

A11 Bionic
The most powerful and smartest chip ever in a smartphone.

Battery Life
Up to two hours longer than iPhone 7.(2)

Learn more about iPhone X
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8t8l1E2C
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Trade up to iPhone X.
Get up to $315 in credit toward a new iPhone X when you trade in your eligible smartphone.(3)

Trade in your smartphone
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8y7x9R2T

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iPhone Upgrade Program
The easiest way to upgrade to the latest iPhone, with low payments from $34.50 a month.(4)

Learn more
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8H5c6b9k

Already a member?

Check your upgrade eligibility
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8K3q5T3M

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Today at Apple

Explore what iPhone X can do.

Stop by the Apple Store for a Photo Walk or Quick Start session and experiment with Portrait Lighting and capturing video.

Find a session near you
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI3R9I1R9P

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Shop Online
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8e5w7T9P

Find a Store
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI3g1x3J3h

1-800-MY-APPLE

Get the Apple Store App
http://c.apple.com/r?v=2&la=en&lc=usa&a=z2%2Bnb8HWCoHziyJtbRYNxDd%2FkgyZjZvGSC81JOPXnyqRSKjhxPtHMYKIDd6sjGZ%2BzYxvYuDFu2OmYkKCOvigQ92%2BC7mvsb0AhZarNcwcfiUb6TR2e2d5v9VHVVcKVc6PVGo7cLERHqC9%2BnVLaHJJRg%3D%3D&ct=aI8K8i7J5T

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1. The iPhone X display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85 inches diagonally (actual viewable area is less).

2. Battery life varies by use and configuration; see www.apple.com/batteries for more information.

3. Trade-in values may vary based on the condition and model of your smartphone trade-in. Monthly payment may vary depending on condition and type of device you trade in and carrier financing plan chosen. Offer only available on presentation of a valid, government-issued photo ID (local law may require saving this information). You must be at least 18 years old. Value of your current device may be applied toward purchase of a new Apple device. Offer may not be available in all stores and not all devices are eligible for credit. To see if your device is eligible, please visit Apple’s approved partner for the trade-in and recycling of eligible devices. Some stores may have additional requirements. You will be required to agree to the full terms and conditions available at the Apple Store. Online and in-store values may vary. Apple reserves the right to refuse or limit the quantity of any device for any reason.

4. Program available for iPhone 8, iPhone 8 Plus, and iPhone X. Available to qualified customers with a credit check and eligible U.S. credit card. Requires a 24-month installment loan with a 0% APR from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the issuer of the credit card), purchase of AppleCare+, and iPhone activation with one of these national carriers: AT&T, Sprint, or Verizon. Activation on T-Mobile available in the Apple Store. Sales tax and any applicable fees due at time of purchase. Full terms apply. https://www.apple.com/legal/sales-support/iphoneupgrade_us/

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