EMAIL DETAILS

Can you chat this morning?

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________________________________
From: Jim Biden<mailto:jbiden@lionhallgp.com>
Sent: ‎6/‎17/‎2014 11:24 PM
To: Mike Smith<mailto:msmith@cgagroup.com>
Subject: Re: Per your request

Please also list members of the church. Names/titles where there are close personal ties.

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> On Jun 17, 2014, at 11:16 PM, Mike Smith <msmith@cgagroup.com> wrote:
>
> I think the talking points on the 2 groups are simple -
> First from a general perspective -
> 1. These are individuals that can be trusted to operate with total discretion and professionalism.
> 2. They enjoy excellent ties to the Administration and are among the best at what they do.
> It strikes me as that simple.
>
> With regard to Sheehan
> 1. Leading CEO's, non-profit leaders and, most importantly, every Democratic President and candidate for President for the past 20 plus years has relied on Michael Sheehan for three things -
> a. To sharpen their message
> b. To strengthen their delivery to an audience, regardless of format (townhall, speech, one on one)
> c. To enhance their performance with print, digital and television media
> 2. He has succeeded for a broad mix of corporate, non-profit and governmental clients.
> 3. He will prepare key leaders for the pressures they will face in driving a media message.
> 4. He enjoys strong relationships with Administration officials and senior Members of Congress, and can provide insights to their mindset and how particular messages are best conveyed and likely to be received.
> 5. He will conduct a 2 day training in Washington, D.C. for $20,000 per day - the cost is slightly higher if he travels to provide trainings. Also, he can remain available if needed for a small monthly retainer ($4,000).
>
> With regard to Vox
> 1. They have a sophisticated approach to driving a message across a number of platforms.
> 2. They provide us the capability to both strengthen policy makers’ reputations as well as influence public opinion.
> 3. They have worked in the governmental arena as well as the private sector and understand how to move public opinion and shape messages that drive action on both ends of the spectrum.
> 4. They also understand the most effective medium through which to convey those message.
> 5. In order to move our agenda, we will need a multi-faceted campaign that includes both paid and earned media elements. Vox can help us wage that campaign.
> 6. The retainer for Vox is roughly a $40,000 monthly retainer plus several add-ons (for example a benchmark poll at the start of the representation to assist us in understanding our position, framing our message and measuring our progress down the line).
>
> Please let me know if this works from your perspective. Thanks