EMAIL DETAILS
SUBJECT:
Atlanta Deal Update & Numbers -- PLEASE READ!!!!!
PRI: NORMAL
FROM:
D
dburrell@rosemontrealty.com
DATE:
2011-06-06 20:22:33
MSG_ID:
<4D90507D4E8C44489FFC2ACD4BB02C4B09F6DCF1@MBX021-W3-CA-1.exch021.domain.local>
RECIPIENTS:
TO:
A
abusch@rosemontseneca.com
D
Devon Archer
<darcher@rosemontrealty.com>
CC:
E
eschwerin@rosemontseneca.com
H
hbiden@rosemontseneca.com
CONTENT:
TEXT: YES |
HTML: YES
PROCESSED
Guys, We are entering into the danger zone on Atlanta. In exactly two weeks from today I leave for Europe, as do most of the people on this email. Currently this is where things stand in actual commitments and potential leads. We need $17 million. We are fully $4.5 million short today. Lone Rock: $5 million (GP commitment) Rosemont Retail Investors: $4 million (Eddie's friends and family) Burrell Investors: $3.5 million (Jeffrey Krinsk $2 million, William Yarmuth $500, Brehon Griswold $1 million) Marketing Team: $0 million Total Committed Capital $12.5 million Active Leads: Retail Investors; We expect an additional $1 million from Eddie's direct marketing efforts to small dollar investors Burrell Investors I have between $500 to $1 million in additional leads that could get me to $4 million Marketing Team: Michael Sachs, The O'Brien Family, Alemane Family (Mexico), Donald Storino Family & Friends. As I mentioned, significant failure to raise this capital is a major setback and puts the Company in the position of having to fund equity through secured, fully recourse debt. We of course will do what we have to as deal failure is an even worse scenario for the Company than borrowing against the commitment -- but suffice to say that it stretches us to our absolute maximum credit availability. I am PLEADING with the group to drop whatever else is going on with RRREAF in the next 10 days and to focus solely on raising $2 to $3 million in additional capital before the end of June. This is an important test of our fundraising capability and I personally feel under enormous pressure to close this deal successfully and without creating further risk to the Company. Everybody has equity in this deal through RREAF and will participate in the benefits it brings back to the Fund so I am hoping we can all look at this as a team effort and dig deep the next few weeks. I think this is purely a matter now of everyone mentally going through their contact list and coming up with 10 names of high net worth investors who can invest 250k to 1million. Sorry to be pressing on this, but I just don't want us to be setback by this deal. Best DB Daniel C. Burrell Chief Executive Officer 330 Garfield St | Santa Fe, NM 87501 505.992.5100 ph | 505.982.2515 fax | dburrell@rosemontrealty.com<mailto:dburrell@rosemontrealty.com>
METADATA:
THREAD:
TOPIC:
Atlanta Deal Update & Numbers -- PLEASE READ!!!!!
INDEX:
Acwkh7tY2e4QIfNYQEyRuKBYS8K9sQ==