EMAIL DETAILS

Good afternoon,
On behalf of Larry Darrow, WFP USA’s Development Committee Chair, please see the following email and corresponding attachment.
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Dear Fellow Board Members:

In follow-up to our discussion at the October Board meeting, I am providing some additional detail about the Board Matching Fund. In essence, this pool of funds would be used to encourage non-donors and lapsed donors to give because their donation will have “double the impact” through this matching fund. Matching funds are used successfully in many non-profit organizations – resulting in higher response rates, more revenue, and a higher average gift amount.

The funds would always be used in a very specific manner – meaning that the Digital team would make a portion of the funds available for a particular timeframe and to targeted segments of WFP USA’s database of supporters. Here’s an example of how the appeal would be worded: “Make a gift by midnight tonight and your gift will be matched dollar for dollar up to $10,000 by the WFP USA Board of Directors.” I’ve included a sample of a recent appeal below so that you see how the Digital fundraising team has effectively used a matching fund to encourage giving.

For those of you who have already made a gift to WFP USA this year, thank you! I will be in touch separately with you to discuss your interest in designating a portion or all of your gift to the matching fund. For those of you yet to make a gift, we have attached a document which details various ways of giving to WFP USA. Please let us know if your gift can be designated to the matching fund – as it would effectively double the impact of your giving.

Thank you for considering this request. Your support can help the Digital team inspire others to give.

All the best,
Larry


Shannon Hiskey
Vice President, Operations

WORLD FOOD PROGRAM USA
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