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Finding Value

in Serendipity


Date: Tuesday, Feb 28


Time: 10am PST


REGISTER NOW <http://marketing.yammer.com/FindingValueinSerendipity.html>


Enterprise collaboration software is often criticized for over promising and under delivering on business value. Yammer, on the other hand, is having the opposite effect within many leading organizations, frequently exceeding expectations in unanticipated ways. This is largely due to the fact that, unlike other tools, Yammer is voluntarily adopted by employees. When colleagues willingly share knowledge and information across organizational and geographic silos, it cultivates an environment ripe for collaboration, innovation and serendipitous connections.


Join Maria Ogneva, head of community at Yammer, Brian Cator, senior director of communications and store operations at 7-Eleven, and industry analyst and strategist Daniel Rasmus as they discuss the importance of serendipity in the age of social business.


Attendees will learn:


- Why current ROI models don't tell the whole story
- How to recognize and plan for the unexpected
- Real-world examples of serendipitous business value


REGISTER NOW <http://marketing.yammer.com/FindingValueinSerendipity.html>


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